Weatherford, Texas – Ford is experiencing a shift in market dynamics as evidenced by recent price adjustments and inventory at SouthWest Ford in Weatherford, Texas. A 2026 Ford Explorer Active, finished in Agate Black Metallic, is currently listed at $39,060, a reduction of $3,500 since . This price adjustment reflects a combined impact of $2,500 in Retail Customer Cash and a $1,000 SUV Spike Retail Bonus Cash, bringing the final “SouthWest Price” down from the Manufacturer’s Suggested Retail Price (MSRP) of $42,560.
The Explorer Active model is equipped with a 2.3L EcoBoost I-4 engine paired with a 10-speed automatic transmission and a four-wheel-drive (4WD) system. Interior features include a second-row 35/30/35 bench seat with E-Z Entry and an armrest, as well as a third-row bench seat. The vehicle also boasts a power driver seat, dual-zone automatic climate control, and Apple CarPlay and Android Auto compatibility. Safety features include an exterior rearview camera, ABS, and multiple airbags.
This particular Explorer, identified by VIN 1FMUK8DH4TGA80209, is part of SouthWest Ford’s new vehicle inventory. The dealership, located at 3000 Ft. Worth Hwy, Weatherford, TX 76087, can be reached at 682-239-2942 for sales inquiries and 682-532-1005 for service.
The availability of the 2026 Explorer Active with these incentives highlights a broader trend within the automotive industry. While demand for SUVs remains strong, manufacturers and dealerships are increasingly utilizing price reductions and cash-back offers to stimulate sales and manage inventory levels. The Explorer, a mainstay in Ford’s lineup, is positioned as a versatile vehicle catering to both family transportation and recreational activities, with a maximum towing capacity of 5,000 lbs as highlighted by Ford’s official website.
Ford’s marketing materials emphasize the Explorer Active’s ability to navigate “adventures effortlessly,” pointing to its combination of performance and technology. The vehicle features a 13.2″ display, suggesting a focus on in-cabin connectivity and driver information. The inclusion of SiriusXM with 360L indicates an emphasis on entertainment options for passengers.
Another 2026 Ford Explorer Active is also available at SouthWest Ford, with a VIN of 1FMUK7DH7TGA86323. This vehicle, finished in Vapor Blue, has seen a more substantial price reduction of $6,383 since , bringing its SouthWest Price to $36,792. This reduction is attributed to a $2,883 Dealer Discount, $2,500 in Retail Customer Cash, and a $1,000 SUV Spike Retail Bonus Cash. This model features a rear-wheel-drive (RWD) configuration and achieves 20/29 MPG in city/highway driving.
The price variations between the two Explorer Active models – the Agate Black Metallic 4WD and the Vapor Blue RWD – underscore the impact of drivetrain configuration and potentially regional demand on pricing. The RWD model’s slightly improved highway fuel economy may also contribute to its lower price point.
The Explorer Active’s features, including heated power door mirrors, fully automatic headlights, and a roof spoiler, suggest a focus on both practicality and aesthetic appeal. The inclusion of remote keyless entry and a security system provides added convenience and peace of mind for owners. The availability of a front license plate bracket caters to regional regulations.
The current promotional environment at SouthWest Ford, with significant price reductions on the 2026 Explorer Active, presents a potential opportunity for consumers seeking a new SUV. The combination of manufacturer incentives and dealer discounts is likely aimed at clearing inventory and attracting buyers during a period of fluctuating market conditions. The dealership’s “SouthWest Promise” suggests a commitment to customer satisfaction, though the specifics of this promise are not detailed in the available information.
The Explorer’s continued presence as a key model in Ford’s lineup reflects the enduring popularity of the SUV segment. However, the need for promotional pricing indicates a competitive landscape where manufacturers are actively vying for market share. The availability of both 4WD and RWD configurations allows Ford to cater to a wider range of customer preferences and driving conditions.
