[Epoch Times, August 15, 2021]Due to “improper use of the review function” and “requesting praise through gift cards” and other reasons, the US retail giant Amazon has closed stores on 50,000 Chinese sellers on the platform, causing the mainland Companies that specialize in cross-border e-commerce have been greatly affected, and Shenzhen, which is known as the “Cross-border E-commerce Capital of Mainland China,” bears the brunt. A few days ago, Shenzhen urgently held a symposium in accordance with the instructions of the senior leaders of Guangdong to understand the relevant situation.
Jiemian News reported on “Under Amazon’s “store closure tide”, Shenzhen urgently held a symposium to support independent stations”. On August 13, Shenzhen Municipal Bureau of Commerce organized a cross-border e-commerce enterprise symposium in Futian District. Yes, we will listen to reports from related companies on the recent Shenzhen Amazon seller “shop closure” incident. Understand the details of the impact of the Amazon store closure incident, and will study and formulate relevant solutions.
According to a notice document obtained by the media, the investigation was based on the request of the senior officials of Guangdong Province. The investigation team of the Guangdong Provincial Department of Commerce went to Shenzhen to understand the impact of cross-border e-commerce companies on Amazon’s “store closure” and to study and formulate relevant solutions.
According to a person familiar with the matter, there were about 20 to 30 participants, including big sellers Saiwei, Tongtuo, Youkeshu, Aoji, etc. At the same time, there were also some uninvited small and medium sellers.
The main purpose of this meeting was to collect corporate information and get a thorough understanding of the situation, including: what specific losses occurred after the store was blocked, such as the amount of funds frozen by the Amazon platform, the number of products, and the amount of money involved. The transaction volume, Number of layoffs, etc. What are the current difficulties the company is facing, and can this year’s performance be sustained? What “self-rescue” measures have been taken? Such as judicial litigation, platform complaints, and clearing overseas stocks. What kind of help do you need from the government?
According to Lu Media, on Amazon, 70% of sellers are from China; among China’s cross-border e-commerce, Guangdong sellers can account for 70%, of which 50% are from Shenzhen.
According to Caixin.com, since the beginning of May this year, the scope of centralized governance on the platform has continued to expand, and a large number of Amazon sellers have been closed. On July 21, a person close to Amazon said that most of the stores that were banned this time were businesses that repeatedly committed violations and “knowingly committed”.
Brand stores operated by Chinese sellers that have been suspended involve many well-known cross-border sellers such as Patosun, Aoji and Zebao. According to reports, Amazon’s heavy-handed governance of non-compliance mainly involved false comments. This is what the mainland e-commerce platform calls “swiping orders and speculating letters.”
According to “Southern Metropolis Daily”, according to statistics from the Shenzhen Cross-Border E-Commerce Association, in the past two months or so, more than 50,000 Chinese sellers have been blocked on the Amazon platform, which has caused an estimated industry loss of more than 1,000. 100 million yuan.
Wang Xin, president of the Shenzhen Cross-Border E-Commerce Association, said that this is the fifth time that Amazon has closed stores against Chinese sellers.
However, this time the situation is different. According to the seller, the reason for the closure of the store is mostly “violation of platform rules”, mainly because of the so-called evaluation problem. The most typical thing is that the seller places a small card with the product to ask for praise from the customer.
On mainland Internet forums, netizens talked about this topic. Many netizens pointed out that Shenzhen urgently held a symposium to deal with Amazon’s store closures, indicating that the impact of this wave of store closures is beyond imagination. Some netizens commented on the post as follows:
“Reviewing is very annoying. They are all sold at Taobao stalls, and the quality is too bad. I don’t dare to buy things on Amazon now. When I see a third party selling it, it must be a Taobao product that reviews reviews.”
“I hope to turn off all review reviews! I saw an advertisement for review reviews in a local WeChat group two days ago. It was disgusting.”
Some netizens ridiculed the Shenzhen emergency meeting to “understand the details of the impact of the Amazon store closure incident”: “This is the government’s preparation to intervene and explain how to use orders without being caught?” “I opened a company similar to Amazon in Europe and America to compete with it. what!”
“A place where great businessmen from foreign countries gather, for money, all kinds of means are used.”
Editor in charge: Fang Xiao#
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