On April 7th of every year Considering World Health Day 2022, Charoen Pokphand Foods Public Company Limited (CPF) is a global leader in integrated agro-industrial and food products. Continue to bring innovation and advanced technology to create food products that focus on nutrition. for the health and well-being of consumers of all ages ready to take part in taking care of natural resources which is considered the source of food production leading to a sustainable food production system To support everyone to have equal and sufficient access to safe food
Dr. Lalana Teeranusornkit Senior Deputy Managing Director innovation and new product development CPF Food Research and Development Center Said that the company attaches great importance to dedication, inventing, researching and developing food with attention to safety and international quality standards in every step. as well as realizing the utmost importance to the good health of consumers Along with taking care of the balance of the environment by making the most of the use of resources in the production process. In line with this year’s World Health Day slogan, “Our Planet, Our Health”.
“In today’s situations and challenging factors, the concept of “You are what you eat” is how to eat. so will the body It will encourage everyone to take care of their health and to protect the environment. for the well-being of the population and the health of the world in the future,” said Dr. Lalana.
As a leader in food production for over 4 billion people in 40 countries around the world, CPF has a food product development strategy. to meet the needs of consumers’ ability to access food in each group and all ages with the Food Research and Development Center or CPF RD Center as a center for education and creativity A range of food products that are nutritious, taste good and keep up with the changes in the global food industry.
CPF RD Center not only studies and develops a variety of ready-to-eat food products. also conducting in-depth research to meet the new normal (New Normal) that consumers want convenience Comfortable, fast and good hygiene as well as merging with national and global experts to succeed in plant-based meat innovation (PLANT-TEC Innovation), which is a plant-based food production technique that cares for the balance of the environment under the Meat Zero brand. The texture and taste are as delicious as meat. Contains plant protein and important nutrients that are beneficial to the body. no cholesterol Meet the needs of consumers in the vegan group. Flexible vegetarian group (Flexitarian), including health lovers around the world
Dr. Lalana added that Alternative proteins are the food trend of the future. healthy and help to reduce global warming In addition to producing food from plants, the company has not stopped developing and creating new alternative protein products. by collaborating with experts and startups around the world. In order to innovate food with better quality and meat-like texture, for example, using Tissue Culture technology to produce food. Currently there is progress as planned. to further develop into an innovative protein food alternative that offers a wide variety of options at an affordable price that all groups of consumers can access
including inventing innovations that help respond to the needs of consumers who tend to be more health-conscious, such as natural extracts to replace synthetic food additives Research on probiotic microorganisms to develop into food and beverage products to enhance immunity. balance in the intestines Helps the body to be strong and not get sick easily
In addition, CPF is well aware of the population structure of the world entering an aging society. It’s another challenge and opportunity to create soft foods. easy to eat For those who have difficulty with occlusion or swallowing. It has proper nutrition, variety, good taste and convenience.
“The increasing population affects the food production system and human consumption behavior in the future. CPF focuses on sustainable production and consumption processes. Ready to lead the change in the invention and development of food to meet the new lifestyle. ensuring access to adequate food for the world’s population,” Dr. Lalana concluded.
