7 Health Systems Name CROs – Becker’s Hospital Review
- Several health systems across the nation have recently appointed new chief revenue officers, signaling a strategic focus on financial performance and revenue cycle management.
- WellSpan Health, located in York, pa., elevated Donna fortson to senior vice president and chief revenue officer.
- In Brentwood, Tenn., Their Health welcomed Jeanette Foulk as its new chief revenue officer.
Several leading health systems have recently named new Chief Revenue Officers (CROs), highlighting a strategic shift towards enhanced financial performance and revenue cycle management. This surge in appointments signals a commitment to strengthening financial stability and streamlining revenue streams.WellSpan Health, their Health, Novant Health, WVU Medicine, UK HealthCare, Memorial Hermann Health System, and Keck Medicine of USC are among the healthcare organizations making these pivotal leadership changes.These CROs are tasked with optimizing revenue, ensuring their organizations’ long-term viability. News Directory 3 keeps you informed on these crucial healthcare leadership moves. Discover what’s next for these systems as they navigate the evolving landscape of healthcare finance.
Health Systems Bolster Leadership with New Chief Revenue Officers
Several health systems across the nation have recently appointed new chief revenue officers, signaling a strategic focus on financial performance and revenue cycle management. These key leadership roles are designed to optimize revenue streams and ensure financial stability within the organizations.
WellSpan Health, located in York, pa., elevated Donna fortson to senior vice president and chief revenue officer. Fortson previously served as the system’s vice president of revenue cycle.
In Brentwood, Tenn., Their Health welcomed Jeanette Foulk as its new chief revenue officer. foulk transitioned from Steward Health Care,where she oversaw revenue operations for the system’s Arizona,Texas,and Florida regions since August 2022.
Novant Health, based in Winston-Salem, N.C.,appointed Heather Dunn as chief revenue officer. Dunn joined Novant from revenue cycle management company SSI Group, where she was president as March 2024.
WVU Medicine in Morgantown, W.Va., named Beth Carlson as chief revenue officer. Carlson is now responsible for leading the health system’s newly consolidated revenue cycle division.
UK HealthCare, located in Lexington, ky., appointed Emily Goertz as associate vice president and chief revenue officer, effective March 10. Goertz came from the university of Texas (Galveston) Medical Branch, where she served as vice president of revenue cycle.
Houston-based Memorial Hermann Health System selected Robert Mattix as senior vice president and chief revenue officer, starting March 3. Mattix was previously a conversion advisor for Boston Children’s Hospital.
Keck Medicine of USC, in Los Angeles, appointed Elise Myers as chief revenue officer on Jan. 17. Myers formerly held the position of vice president of clinical revenue integrity for providence, located in Renton, Wash.
What’s next
These appointments reflect a growing emphasis on strategic revenue cycle management and financial optimization within the healthcare industry. The new chief revenue officers are expected to drive innovation and efficiency in their respective organizations, ensuring long-term financial health and stability.