Di certo, la via Appia porta a Roma e Mirabella Eclano, appena 6.621 anime in provincia di Avellino, è l’unica città campana che arriva tra le 10 finaliste selezionate per il titolo di capitale della Cultura 2028.«È un traguardo per tutti noi. Abbiamo superato il primo grande ostacolo», dichiara il sindaco Giancarlo Ruggiero. «È un risultato straordinario per noi, per l’Irpinia e per tutte le aree interne», concorda l’assessore Raffaella Rita D’Ambrosio che con Francesco Cascino, di Art Thinking, ha sviluppato il progetto intorno agli scavi di Aeclanum e soprattutto alla via strategica tra Roma e Brindisi sin dall’antichità. Puntando su «L’Appia dei popoli», «contrapposta ironicamente all’oppio dei popoli», di Marx. Ma la strada che ha messo in contatto culture diverse, dalla romana all’osca, la sannita, la greca, la giudaica e persino l’egizia, riconosciuta patrimonio Unesco, al momento non unisce altre città campane escluse dalla competizione. Anche per la virata, per così dire, anti-comunista.
Facebook Pixel Tracking Code: A Technical Overview
Table of Contents
The provided code snippet is a standard implementation of the Facebook Pixel,a JavaScript code snippet used to track website visitor activity and measure the effectiveness of advertising campaigns. It’s designed to send data back to facebook for analytics and ad targeting purposes.
What is the Facebook Pixel?
The Facebook pixel is a snippet of JavaScript code that allows Facebook to track website visitors and their actions. This data is used for retargeting ads to people who have already visited a website, creating lookalike audiences, and optimizing ad campaigns for conversions.
The pixel works by placing a cookie on a user’s browser when they visit a website containing the pixel code. This cookie allows Facebook to identify the user and track their activity across different websites and devices. The data collected includes page views,add-to-cart events,purchases,and other custom events defined by the website owner.
Example: A user visits an e-commerce website and views a specific product. The Facebook Pixel tracks this page view and sends the data to Facebook. Later, the user sees an ad on Facebook for that same product, a process known as retargeting. Facebook Business Help – About Facebook Pixel
Key Components of the Code Snippet
The provided code snippet consists of two main parts:
- Pixel Initialization: `fbq(‘init’, ’testata.fbq_swg_promo’);` This line initializes the Facebook Pixel with a unique ID (‘testata.fbq_swg_promo’). This ID is specific to the Facebook ad account and pixel setup.
- Page View Tracking: `fbq(‘track’, ‘PageView’);` This line tracks a ‘PageView’ event, indicating that a user has visited a page on the website. this is a fundamental event tracked by the pixel.
The `fbq()` function is the core function for interacting with the Facebook Pixel. It’s used to send events and data to Facebook.
Data Privacy and Compliance
The use of the Facebook Pixel is subject to data privacy regulations, such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States. Website owners are required to obtain user consent before placing cookies on their browsers, including the Facebook Pixel cookie.
Failure to comply with these regulations can result in meaningful fines and legal penalties. The General Data Protection Regulation (GDPR) outlines the requirements for data processing and user consent within the European Union. Similarly, the California Consumer Privacy act (CCPA) grants California consumers specific rights regarding their personal information.
Example: Many websites now display a cookie consent banner asking users to accept or reject the use of cookies,including the Facebook Pixel. Users who reject the use of cookies may not be tracked by the pixel.
Verifying Pixel Implementation (as of 2026/01/21 04:51:11)
As of January 21, 2026, the Facebook Pixel remains a widely used tracking tool. There have been ongoing updates to Facebook’s privacy policies and ad targeting capabilities, but the core functionality of the pixel remains consistent.Recent updates have focused on enhanced privacy controls and improved data accuracy. Facebook for Developers – Pixel Documentation provides the latest information on pixel implementation and best practices.
The provided code snippet is a basic implementation. Modern implementations often include additional event tracking for specific actions, such as adding items to a cart, initiating checkout, or completing a purchase. These events are tracked using the `fbq(‘track’, ‘eventName’);` function, where ‘eventName’ is a custom event name.
