Apple recently announced updates to its App Store Review Guidelines, focusing on enhanced data reporting access for developers and increased versatility in sign-in options while maintaining user privacy. these changes aim to empower developers with more control over their data and provide users with secure and private authentication methods.
Apple Business Connect API Enhancements
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Apple has expanded access to its Business Connect API, allowing developers to grant third-party access to their app reports.
Definition / Direct answer: The Business Connect API now enables developers to securely share app performance data with authorized third parties.
Detail: Previously, accessing detailed app performance reports thru the App Store Connect API was limited. This update provides developers with greater control over data sharing, facilitating collaboration with marketing agencies, analytics providers, and other partners. The API provides access to data such as impressions,click-through rates,and conversion rates for app store product pages.
Example or evidence: According to Apple’s developer news release on January 29,2024,the expanded API access is intended to streamline workflows and improve data-driven decision-making for app businesses.
Benefits of Third-Party Access
Granting third-party access to app reports through the API offers several advantages,including streamlined reporting,enhanced data analysis,and improved marketing campaign optimization. Developers can leverage specialized tools and expertise from their partners to gain deeper insights into app performance.
Sign In with Apple Flexibility
Apple is updating its App Store Review Guideline regarding the Sign In with Apple feature.
Definition / Direct answer: Developers now have the option to offer Sign In with Apple or an equivalent privacy-focused login service alongside other third-party or social login options.
Detail: apple initially required developers who offered third-party sign-in options (like Google or Facebook) to also offer Sign In with Apple. The updated guideline provides developers with more flexibility,allowing them to implement option privacy-focused login methods that meet Apple’s standards. This change aims to balance user choice with Apple’s commitment to privacy and security.
Example or Evidence: The updated guideline,as reported by 9to5Mac on January 29, 2024, emphasizes the need for any alternative login service to provide comparable privacy protections to Sign In with Apple, including features like email address masking and user tracking prevention.
Privacy-Focused Login Requirements
Any alternative login service must adhere to strict privacy standards set by Apple. These standards include minimizing data collection, providing users with clear control over their data, and preventing tracking across apps and websites. Developers must demonstrate compliance with these requirements during the App Store review process.
