Sydney, Australia – After a six-year absence, the American buffet-style restaurant chain Sizzler is preparing for a return to Australia, with its first location slated to open at the new NH Collection Hotel at Sydney Airport later in . The relaunch is being spearheaded by Minor Hotels, which acquired NH Hotel Group in .
The revival of Sizzler marks a significant shift for the brand, which previously operated standalone restaurants across the country. While the initial reopening will be integrated within the NH Collection Hotel, reports suggest a broader national rollout is planned, potentially incorporating further NH Collection properties, and consideration is being given to standalone locations as well.
Sizzler first entered the Australian market in , quickly becoming a popular family dining destination. At its peak in the 1990s, the chain boasted 83 locations nationwide. However, increased competition and a changing consumer landscape led to a decline in popularity, with the number of restaurants dwindling to 26 by .
The final nine Sizzler restaurants in Australia closed in November , a decision attributed to the ongoing impact of the COVID-19 pandemic and a strategic review by Collins Foods Limited, the then-owner of the chain. Collins Foods stated at the time that Sizzler was no longer “core to the Company’s strategic growth.”
The restaurant was particularly known for its all-you-can-eat salad and dessert bars, featuring signature items such as cheese bread, potato skins, chocolate mousse, and jelly squares. The return of these iconic menu items is expected to be a key draw for nostalgic diners.
Minor Hotels’ investment in the Sizzler brand reflects a broader strategy of diversifying its portfolio and catering to a wider range of travellers. The NH Collection brand, part of Minor Hotels’ holdings, is positioned as a premium offering, and the inclusion of a well-known restaurant like Sizzler aims to enhance the overall guest experience.
The new NH Sydney Airport property, currently under construction, represents a significant investment of AU$55 million. Designed by Bates Smart, one of Australia’s largest architecture practices, the hotel will feature over 90 stylish rooms, a lobby restaurant and bar offering all-day dining, and contemporary communal spaces. The hotel is expected to be completed in , with Sizzler’s launch following shortly after.
The reopening of Sizzler comes as part of a wider trend of established brands seeking to capitalize on nostalgia and changing consumer preferences. The buffet-style dining experience, while facing challenges in recent years, retains a certain appeal, particularly for families and those seeking value for money.
NH Hotel Group, which includes the NH Collection and nhow brands, was integrated into Minor Hotels’ corporate portfolio following its acquisition in . The launch of NH Sydney Airport and the accompanying Sizzler restaurant represent a milestone for the group, building on the planned opening of NH Collection Sydney in .
NH Hotels emphasizes its commitment to quality of service and “brilliant basics,” aiming to provide a trustworthy experience for both business and leisure travellers. The brand’s core pillars include value for money, convenient location, and personalized service.
The location at Sydney Airport is strategically chosen to cater to both international and domestic travellers, offering a convenient dining option within the bustling Mascot precinct, approximately seven kilometres from the Sydney central business district. The proximity to the airport is expected to attract a significant number of customers, particularly those seeking a quick and convenient meal before or after their flights.
