Volkswagen is offering a range of incentives on several 2026 models, including the Taos, Jetta, Atlas, and Tiguan, as of . These offers, available through March 2, 2026, include both financing options and customer bonuses.
Current Volkswagen Incentives
The 2026 Volkswagen Taos is being offered with 3.9% APR financing for 60 months, or a $500 customer bonus. This compact SUV is positioned as an entry point into the Volkswagen lineup, and the incentives aim to make it even more accessible to buyers.
Similarly, the 2026 Jetta is available with 3.9% APR financing for 72 months, or a $750 customer bonus. The Jetta, a popular sedan, benefits from these offers, providing potential savings for customers.
For those seeking a larger vehicle, the 2026 Atlas models are available with a 2.9% APR for 60 months, or a $3,000 customer bonus. This represents a significant incentive, potentially making the Atlas a compelling option in the mid-size SUV segment.
Select trims of the 2026 Tiguan are also included in the promotional offers, with a 3.9% APR for 60 months or a $1,000 customer bonus. The Tiguan, a versatile compact SUV, provides a balance of space and efficiency.
Targeting Specific Buyers
Beyond these model-specific incentives, Volkswagen is also offering a special deal for college graduates. Details of this offer were not specified, but it suggests a targeted effort to attract younger buyers to the brand. This offer, like the others, is valid until .
Model Details and Availability
Currently, the Volkswagen Touran is nearing the end of its production run, but remaining inventory is available at discounted prices. The Touran is exclusively front-wheel drive and primarily features the 1.5 TSI engine producing 150 horsepower, paired with either a six-speed manual or a seven-speed automatic transmission. A smaller number of 2.0-liter turbodiesel models, also producing 150 horsepower, are available, mostly equipped with automatic transmissions.
The Touran is offered in both five and seven-seat configurations, and is generally available in white and grey exterior colors. Trim levels include People and Friends, with the People trim including standard features such as 17-inch alloy wheels, digital instrument cluster, comfortable front seats, LED headlights, a rear-view camera, and a three-zone automatic climate control system. The Friends trim adds features like an automatic transmission, a tow hitch, wireless Apple CarPlay and Android Auto integration, a heated windshield, navigation, heated front seats and steering wheel, adaptive cruise control, and a child safety package with rear window sunshades.
Some Touran models feature integrated child seats, while select seven-seat versions include ISOFIX mounting points for the third row. The floor of the trunk can be adjusted in height in models without a third row of seats.
Pricing and Availability
The most affordable remaining Touran models are priced around 780,000 Czech Koruna (approximately $33,500 USD as of – conversion rate not verified), with People trims around 820,000 Koruna ($35,300 USD) and Friends trims starting around 870,000 Koruna ($37,400 USD). Higher-specification models can reach approximately 1,100,000 Koruna ($47,200 USD). Availability is limited to existing stock.
Volkswagen’s Broader Strategy
These incentives reflect Volkswagen’s ongoing efforts to attract customers and maintain sales momentum. The company is emphasizing a customer-centric approach, encouraging drivers to “follow their curiosity” and embark on adventures with Volkswagen vehicles. The brand is also highlighting the stories of its drivers, emphasizing the role of its vehicles in their lives.
While the Touran is being phased out, Volkswagen continues to innovate with models like the ID. Buzz, an all-electric MPV, signaling a shift towards electric mobility. The current promotions on existing models provide an opportunity for buyers to acquire a Volkswagen vehicle with attractive financing or bonus options before the transition to new models and technologies accelerates.
