Cary, North Carolina – Woodfield Development has commenced operations at EMORIE, a new 302-unit apartment community located within the Alston Town Center master-planned development in Cary, North Carolina. The launch of EMORIE signals continued investment in the Research Triangle region, an area experiencing significant growth driven by technology and research sectors.
The project, situated between a Whole Foods-anchored shopping center and a LifeTime Fitness currently under construction, aims to capitalize on the area’s appeal to a growing workforce. Its location is particularly strategic, being within a five-minute drive of both Research Triangle Park and Apple’s recently established campus. This proximity is expected to draw residents employed in these key economic hubs.
EMORIE offers a mix of housing options, including four-story elevator-serviced buildings with interior corridors, townhomes, and carriage units, spread across approximately ten acres. Leasing began in November 2025, with the first residents welcomed in the same period, according to company announcements. The development represents a significant addition to the Cary housing market, which has been experiencing increased demand.
Beyond residential units, EMORIE boasts a range of amenities designed to appeal to a modern lifestyle. These include a 10,000+ square foot clubhouse, a resort-style pool, co-working spaces, amenity courtyards, a dog run and pet spa, a fitness center with a dedicated yoga room, and a game room featuring a golf simulator and duckpin bowling alley. These features are intended to foster a sense of community and provide residents with convenient access to recreational and professional resources.
The Alston Town Center, where EMORIE is located, is a larger mixed-use development designed to create a vibrant and walkable community. The integration of retail, fitness, and residential components aims to provide residents with a convenient and comprehensive living experience. The development reflects a broader trend in urban planning towards creating self-contained communities that reduce reliance on automobiles and promote a higher quality of life.
Woodfield Development, the principal partner behind the project, is a nationally recognized developer of Class A multifamily communities. The company’s focus on high-quality construction and amenity-rich living spaces has positioned it as a key player in the rapidly evolving multifamily housing market. Scott Underwood is identified as a principal partner in the development.
The timing of EMORIE’s launch is noteworthy, coinciding with a period of sustained economic growth in the Research Triangle region. The area has attracted significant investment from technology companies, including Apple, which is building a major campus in the area. This influx of investment has created a surge in demand for housing, particularly among skilled workers and professionals.
The development of EMORIE also reflects broader trends in the multifamily housing sector. Increasingly, developers are focusing on creating communities that offer a range of amenities and services designed to appeal to a diverse range of residents. The emphasis on co-working spaces, fitness centers, and social gathering areas reflects a growing demand for convenient and community-oriented living spaces.
The availability of various unit types – apartments, townhomes, and carriage units – caters to different lifestyle preferences and budgetary considerations. The inclusion of private garages with some units adds to the appeal for residents seeking convenience and security. This variety in housing options is designed to attract a broad demographic, from young professionals to families.
The project’s design incorporates surface parking, a common feature in suburban developments, providing ample parking for residents and visitors. However, the proximity to shopping, dining, and recreational facilities encourages walkability and reduces reliance on personal vehicles. This balance between convenience and accessibility is a key element of the Alston Town Center’s overall design.
The launch of EMORIE is part of a larger wave of multifamily development in the Cary area. Several other apartment communities are currently under construction or planned, reflecting the strong demand for rental housing in the region. This increased competition is likely to drive innovation in amenities and design, ultimately benefiting residents.
The success of EMORIE will likely be measured by its occupancy rates and resident satisfaction. Woodfield Development will be closely monitoring these metrics to assess the project’s performance and inform future development plans. The company’s ability to attract and retain residents will be a key indicator of its success in the competitive Cary housing market.
The development of communities like EMORIE plays a crucial role in addressing the growing housing needs of the Research Triangle region. By providing a range of housing options and amenities, these projects contribute to the area’s economic vitality and quality of life. The continued investment in multifamily housing is essential to accommodate the region’s expanding population and workforce.
The project’s name, EMORIE, is presented as embodying “elegance with an edge,” aiming to attract residents seeking a sophisticated and modern living experience. The marketing materials emphasize the development’s focus on fostering ambition, inspiration, and a thriving lifestyle. This branding strategy is designed to appeal to a target demographic of professionals and individuals seeking a vibrant and engaging community.
