Tennis Marketing is Booming Again: Bawangchaji Becomes the Exclusive Partner of China Open

Following the collaboration with Chinese ‌tennis player Zheng Qinwen, Bawang Cha Ji ⁤has made new moves in tennis sports marketing.⁤ On September 20, Bawang Cha Ji officially signed a contract with the China Open at the National Tennis Center, becoming the exclusive partner of the China Open.

Talking about the rights and interests​ of cooperating with China Net, Wang Zikang, deputy general manager⁢ of Bawang ​Cha Ji’s Beijing subsidiary, said in an interview that ⁣during the cooperation between the two parties, ​Bawang Cha Ji will design some ⁢links for consumers, build a pop-up ⁤store on site, and provide consumers with some interactive gameplay online.

Tennis Sports Marketing Wins Another Victory

Tennis is a sport that ⁤integrates culture, sociality, and globality. As one of the most comprehensive international tennis tournaments⁤ in ⁤Asia with the highest standards, the largest number of participants, and the widest influence, China Open has been an important platform to showcase the charm of tennis and promote the popularization of​ sports and health ​for ‍all people‌ since its establishment in 2004.

At the signing ceremony, Wu Yanan, Chief Brand Marketing Officer and General ⁣Manager of Brand Marketing Center of Beijing China Open Sports Promotion Co., Ltd., said that tennis​ is a ​healthy and fashionable lifestyle, ⁢which is in line with the brand concept of Bawang Tea Princess.‍ She hopes to use the international event platform of China Open to convey the concept of healthy tea drinks to​ global audiences, so that more people can enjoy the passion and​ happiness brought ​by tennis while also feeling the unique charm of oriental culture and the charm of modern healthy ‍life.

As Wu Yanan said, with the popularization of ‍health awareness, young people have more diverse requirements for the health of tea drinks, and the tea industry ⁣is ​also constantly​ advancing on the ⁢journey towards health. ‌Previously, Bawang Cha Ji fully implemented the “Nutrition Choice” logo in all stores in Shanghai, becoming one of the first pilot units for nutrition and health⁣ guidance in Shanghai.

In June of the same year, Bawang Cha Ji implemented this innovative initiative in more⁢ than 5,000 stores across the country. Consumers can choose the products that suit them through the clear ABCD grade ​logo, making it the first tea brand in ⁢the country to use a nutrition grading system.

New Marketing Opportunities

According to the ITF Global⁢ Tennis Report, by​ 2022,‍ the number‌ of tennis players in my country has soared to 19.92 million,⁣ accounting for 22.9% of‍ the world’s total. In recent years, Chinese tennis players have repeatedly achieved ⁢great success in international ‍competitions, which has increased the public’s attention to and enthusiasm for tennis.

As the only⁣ men’s and women’s combined tournament in China, the ⁤China Open is also the highest-level, most prize-winning, most-participated, and most influential comprehensive men’s and women’s tennis tournament in Asia. People’s increased attention to the sport of tennis has also given brands new marketing opportunities.

The day before Ba Wang Cha Ji signed the ⁣contract with China Open, the ‌latest round of information ⁤release ⁣conference for the 2024 China Open was held in the press conference hall of the Diamond Stadium of the National Tennis Center. Yanjing Beer,​ Beijing Tong Ren Tang, ⁣and Zhonghua Liquor officially signed contracts with China Open.

The ‌reporter noticed that the⁣ Women’s Tennis Association ⁣(WTA) event of the 2024⁣ China Open has been upgraded to 96 ⁣draws. After the overall expansion of the event, the number ⁣of matches has increased to 477. The competition period will last from September 23 to October 6, covering‍ the National Day Golden Week.

Obviously, during this period, marketing activities related to tennis​ will once again become popular.