Actress Park Bo-young. 2023.11.1/News 1
Actress Park Bo-young was chosen as the new advertising model for ‘Maxim Mocha Gold’. Dongseo Foods, which had featured actress Lee Na-young as the face of Maxim since 2000, changed its model for the first time in 24 years.
According to the industry on the 25th, Dongseo Foods recently signed a contract with Park Bo-young to model Maxim Mocha Gold. It appears to be aimed at targeting young users.
It is said that a decision will be made on whether to renew the contract after a year of activity.
Dongseo Foods released a 15-second advertisement video featuring Park Bo-young on its YouTube channel on the 19th In the video, Park Bo-young showed off her lovely charm, saying, ‘Pobbly is a strong drink with mocha gold.’
To date, the video has been viewed over 1.6 million times. Netizens who saw the video responded positively, saying, “It feels new,” “Lee Na-young looks elegant, but Park Bo-young looks good in a different way,” and “ I commend the advertiser.”
Meanwhile, actress Lee Na-young has been the face of Maxim Mocha Gold for over 20 years. As a long standing model, Lee Na-young engraved the formula ‘Maxim Coffee Mix = Lee Na-young’ in the minds of consumers, but it was also assessed that it was not effective in promoting it targeting the younger generation.
An industry official said, “As Park Bo-young, who has a cute image, promoted the product, it was considered that the target age group could be expanded to the younger generation in their 20s and 30s.”
Kim Ye-seul, Donga.com reporter seul56@donga.com
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