Adidas Expands Despite Early Yeezy Success
- FRANKFURT, Germany (AP) — Adidas is experiencing a surge in sales and profits, outperforming competitors despite the end of its partnership with Kanye West, also known...
- The athletic apparel giant reported a 13% increase in sales for the first quarter, reaching 6.15 billion euros. Excluding the impact of discontinued "Yeezy" product sales,...
- Adidas CEO Bjørn Gulden lauded the companyS performance, stating, "A great quarter." The operating result jumped 82% to 610 million euros, pushing the operating margin to 9.9%, a...
Adidas Sees Strong Start to Year Despite “Yeezy” Fallout
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FRANKFURT, Germany (AP) — Adidas is experiencing a surge in sales and profits,
outperforming competitors despite the end of its partnership with Kanye West,
also known as “ye.”
First Quarter Sales Jump
The athletic apparel giant reported a 13% increase in sales for the first
quarter, reaching 6.15 billion euros. Excluding the impact of discontinued
“Yeezy” product sales, growth would have been even higher, at 17%, the company
said. Adidas officially ended the once-successful ”Yeezy” line in late 2022
and completed the sale of remaining inventory by the close of 2024.
Profit Soars, Exceeding Expectations
Adidas CEO Bjørn Gulden lauded the companyS performance, stating, “A great
quarter.” The operating result jumped 82% to 610 million euros, pushing the
operating margin to 9.9%, a important increase from 6.2% in 2024. Gulden
believes this level of profitability is near the maximum achievable in the
current market. “Two-digit growth in all markets and all sales channels in the
currently volatile environment shows the strength of our brand and underlines
the excellent work that our employees do,” Gulden added.
Outpacing the Competition
While Adidas is thriving, competitor Nike recently reported a 9% decrease in
sales.Puma also lowered its expectations for the current year. Adidas,
however, anticipates an operating profit between 1.7 and 1.8 billion euros for
2025, up from 1.34 billion euros in 2024.
Analysts Bullish on Adidas
Analysts are even more optimistic than the company, forecasting an average
profit of 2.07 billion euros. Their initial first-quarter forecasts of 546
million euros were nearly 100 million euros below the actual profit. Sales
expectations were also slightly off, with analysts predicting 6.1 billion
euros.
Stock Market Reacts Positively
Adidas shares traded in Frankfurt closed at 210 euros,a 2.7% increase from the
previous day. The company is scheduled to release its full first-quarter
financial results on April 29.
# Adidas Sees Strong Start to Year Despite “Yeezy” Fallout: Your Guide to the Company’s Performance
this article provides a comprehensive overview of Adidas’s recent financial performance. We’ll examine its remarkable sales and profit figures, and how it’s outperforming its competitors, despite the challenges of discontinuing the “Yeezy” line.
## Key Highlights: Adidas’s Strong Performance
### What are the main takeaways about Adidas’s financial performance?
Adidas is experiencing a strong start to the year with notable increases in sales and profits. The company is outperforming its competitors,like Nike and puma. The end of the “yeezy” partnership hasn’t hindered its success.
### How much did Adidas’s sales increase in the first quarter?
Adidas reported a 13% increase in sales for the first quarter,reaching 6.15 billion euros. If the impact of discontinued “Yeezy” product sales were excluded, the growth would have been even higher, at 17%.
## Adidas’s Financial Results in Detail
Here’s a breakdown of Adidas’s financial performance:
### How did Adidas’s profits perform?
The operating result jumped 82% to 610 million euros, with the operating margin reaching 9.9%, an important increase from 6.2% in 2024.
### What are Adidas’s future financial expectations?
Adidas anticipates an operating profit between 1.7 and 1.8 billion euros for 2025, up from 1.34 billion euros in 2024.
### How do analysts view Adidas’s future?
Analysts are even more optimistic than the company,forecasting an average profit of 2.07 billion euros.
## Adidas vs. Competitors
### How does Adidas’s performance compare to its competitors?
While Adidas is thriving, competitor nike recently reported a 9% decrease in sales. Puma also lowered its expectations for the current year, which shows that Adidas is performing better than its competitors.
## Stock Market Reaction
### What was the stock market’s reaction to Adidas’s performance?
Adidas shares traded in Frankfurt closed at 210 euros, a 2.7% increase from the previous day.
## Key Financial Data Summary
Here is a summary of the important data points from the provided article:
| Metric | Value |
|---|---|
| Q1 Sales Increase | 13% (6.15 billion euros) |
| Q1 Sales Growth (Excluding Yeezy) | 17% |
| Operating Result Increase | 82% (to 610 million euros) |
| Operating Margin | 9.9% |
| 2024 Operating Profit | 1.34 billion euros |
| 2025 Projected Operating Profit | 1.7 – 1.8 billion euros |
| Analyst Projected Profit | 2.07 billion euros |
| Stock Price Increase (Daily) | 2.7% (closing at 210 euros) |
## Further Information
### When will Adidas release its full first-quarter financial results?
Adidas is scheduled to release its full first-quarter financial results on april 29.