Saint-Bernard Estate Hiring Marketing and communications Advisor
Table of Contents
- Saint-Bernard Estate Hiring Marketing and communications Advisor
- Saint-Bernard Estate: Your Questions About the Marketing & Communications Advisor role Answered
The Saint-Bernard estate, a renowned ecotourism center nestled in Mont-Tremblant, is seeking a dynamic and creative Marketing and Communications Advisor. This unique territory spans 1,500 acres of protected nature, offering visitors a wide array of outdoor activities that are both sporting, cultural, and educational. This role is pivotal in enhancing the visibility and fostering the growth of the estate.
Key Responsibilities
This hybrid role encompasses three primary responsibilities:
- Dialog and marketing strategies, including their implementation.
- Promotion of services offered, such as outdoor activities, accommodation, and room rental.
- Business progress initiatives.
Why this Position Could Be Right for You
Consider this opportunity if:
- You are passionate about outdoor activities and eager to share that passion.
- You thrive in varied roles where no two days are the same.
- You seek autonomy and creativity in your work.
- you are motivated by seeing concrete results, such as an increase in customer numbers.
What the Saint-Bernard Estate Offers
The estate provides a comprehensive benefits package, including:
- Competitive salary: $29 to $34 per hour, commensurate with qualifications and experience.
- Flexible work arrangement: Possibility of 80% telework.
- Work-life balance: 4-day work week (32 hours per week).
- Generous vacation time: Three weeks of vacation per year.
- Paid time off: Five personal/sick days annually.
- Exceptional work environment: A unique setting surrounded by 1,500 acres of protected nature.
- Career growth: Development opportunities within a recognized ecotourism association.
- Perks: advantages related to the activities and services offered by the estate.
Detailed Responsibilities
Communication and Marketing Strategies
The Marketing and Communications Advisor will work closely with the management team and play a crucial role in the estate’s visibility and growth.The core responsibilities include:
- Communication and marketing strategies, and their implementation.
- Promotion of services offered (outdoor activities, accommodation, room rental).
- Business development.
Specific Tasks and Responsibilities
1. Internal and External Communications
- Develop and implement a communication plan aligned with the mission and objectives of the domain.
- Ensure the management of internal communications to promote cohesion and effective mobilization of the team.
- Develop content and ensure the development and animation of digital platforms in the field: website,social media,etc.
- Write and coordinate the dissemination of various products (press releases, newsletters, trail cards, etc.).
- Develop and manage relations with the media and partners.
- Ensure strategic monitoring of sector trends and best communication practices.
2. Marketing Strategy and Advertising Campaigns
- Design and execute marketing strategies to increase the notoriety of the field and attract varied customers (local residents, tourists, businesses, school groups, etc.).
- Manage digital and customary advertising campaigns (social networks, SEO, Google Ads, display, etc.).
- Coordinate the creation of visual and promotional content (brochures, videos, photos, posters, etc.).
3. Business and Sales Development
- Identify and develop business opportunities for room rental and accommodation.
- Collaborate with local and institutional partners to increase attendance and diversify customers.
- Develop and maintain a network of contacts to stimulate reservations and collaborations.
- Participate in the development and implementation of loyalty and customer experience strategies.
Ideal Candidate Profile
The ideal candidate should possess the following qualifications:
- University diploma in communication, marketing, tourism management, or a related field.
- Minimum of 3 to 5 years of experience in communication, marketing, and/or business development, preferably in the tourism, outdoor, and leisure sectors.
- Excellent mastery of written and oral French; English is an asset.
- Experience in social media management, content creation, and digital strategies.
- Strong sense of organization, creativity, and autonomy.
- A marked interest in nature, outdoor activities, and sustainable development.
Saint-Bernard Estate: Your Questions About the Marketing & Communications Advisor role Answered
Are you considering applying for the Marketing and communications Advisor position at the Saint-Bernard Estate? This Q&A provides crucial details about the role, the estate, and what it takes to succeed.
The Role
What are the primary responsibilities of the Marketing and Communications advisor?
The Marketing and Communications Advisor at Saint-bernard Estate has three primary responsibilities:
- Communication and Marketing Strategies: Developing and executing comprehensive strategies.
- Service Promotion: Promoting the estate’s offerings, including outdoor activities, accommodation, and room rentals. This includes marketing to local residents, tourists, businesses, and school groups.
- Business Development: Identifying and pursuing opportunities for business growth.
Can you elaborate on the specific tasks and responsibilities?
The role encompasses a range of tasks across internal and external communications, marketing strategy, and business development:
Internal and External Communications:
Developing and implementing a communication plan aligned with the estate’s mission.
Managing internal communications for team cohesion.
Creating content and managing digital platforms (website,social media).
Writing and coordinating the distribution of press releases, newsletters, and trail cards.
Managing media and partner relations.
Monitoring sector trends and communication best practices.
Marketing Strategy and Advertising Campaigns:
Designing and executing marketing strategies to attract diverse customers.
Managing digital and conventional advertising campaigns (social media, SEO, Google Ads, display ads).
Coordinating the creation of visual and promotional content (brochures, videos, photos, posters).
Business and Sales Development:
Identifying business opportunities for room rental and accommodation.
Collaborating with partners to increase attendance and diversify customers.
Developing and maintaining a network of contacts to stimulate reservations.
Participating in the development of loyalty and customer experience strategies.
What skills are essential for the Marketing and Communications Advisor role?
The ideal candidate should possess:
Strong organizational skills
Creativity
Autonomy
Excellent mastery of written and oral French (English is an asset)
Experience in social media management, content creation, and digital strategies
Proven experience of 3-5 years experience in communication, marketing, and/or business development, preferably in the tourism, outdoor, and leisure sectors.
Working at Saint-Bernard Estate
What are the benefits of working at the Saint-Bernard Estate?
The estate offers a comprehensive benefits package:
Competitive salary: $29 to $34 per hour, based on qualifications and experience.
Flexible Work: 80% telework possible.
Work-Life Balance: 4-day work week (32 hours).
Generous Time Off: 3 weeks of vacation and 5 personal/sick days per year.
Remarkable Environment: Work within 1,500 acres of protected nature.
Career Growth: Development opportunities within a recognized ecotourism association.
Perks: Advantages related to the estate’s activities and services.
What is the work environment like at Saint-Bernard Estate?
The Saint-bernard Estate offers a unique work environment characterized by:
Natural Setting: Surrounded by 1,500 acres of protected nature. This allows for breaks and inspiration amidst beautiful landscapes.
Passion-Driven: Ideal for someone passionate about outdoor activities and eager to share that passion.
Varied Role: The position provides a varied role were no two days are the same.
Autonomy and Creativity: This role gives autonomy and creativity in the work environment.
Impactful Results: Motivated by seeing tangible results, such as increased customer numbers.
What type of association is Saint-Bernard Estate?
Saint-Bernard Estate is an ecotourism centre nestled in Mont-Tremblant, offering sporting, cultural, and educational outdoor activities within a protected natural territory.
About Ecotourism and Marketing
how does this role contribute to ecotourism and enduring development?
The Marketing and Communications advisor plays a pivotal role in promoting sustainable tourism practices and raising awareness about environmental conservation.This includes:
Highlighting Eco-Amiable Practices: Showcasing the estate’s commitment to sustainable tourism.
Attracting Eco-Conscious Travelers: Targeting marketing efforts toward individuals and groups who value environmental obligation.
What marketing strategies are most effective for ecotourism businesses like Saint-Bernard Estate?
Effective ecotourism marketing strategies include:
Content Marketing: Creating valuable content that highlights the unique natural experiences and sustainable practices.
Digital Marketing:Utilizing SEO, social media, and digital advertising to reach a broad audience.
Partnerships: Collaborating with local and institutional partners to expand reach and diversify customers.
What are the key trends in ecotourism marketing?
Key trends in ecotourism marketing include:
Sustainability: Highlighting environmental and social responsibility.
Personalization:Tailoring marketing messages to specific customer interests.
Experiences: Emphasizing unique and authentic travel experiences.
* Digital Engagement: Leveraging digital platforms and technologies to connect with travelers.
Summary of the Marketing an Communications Advisor Role at Saint-Bernard Estate
| Feature | Description |
| ———————— | ——————————————————————————————————————————– |
| Title | Marketing and Communications Advisor |
| Location | Mont-Tremblant, Quebec |
| Responsibilities | Marketing strategies, service promotion (activities, accommodation), business development |
| Salary | $29 – $34 per hour |
| Benefits | Telework, 4-day week, vacation time, paid days off, unique work environment, career growth, perks |
| Ideal Candidate | Experience in communication/marketing/tourism, French fluency, digital media skills, interest in nature & sustainability |
| Ecotourism Focus
