AEW’s Massive 2025 Upgrade – Strickland’s Take
- AEW World Champion Swerve Strickland recently discussed his Reebok sneaker collaboration, emphasizing that the project was driven by AEW's marketing and social teams, not his own initiative.
- Strickland highlighted the significant improvements within AEW over the past year, extending beyond in-ring performance to encompass marketing, social media, production quality, and overall creative storytelling.
- the collaboration originated from AEW's desire to build upon the Young Bucks' previous partnership with Reebok.
AEW World Champion Swerve Strickland recently discussed his Reebok sneaker collaboration, emphasizing that the project was driven by AEW’s marketing and social teams, not his own initiative.
Strickland highlighted the significant improvements within AEW over the past year, extending beyond in-ring performance to encompass marketing, social media, production quality, and overall creative storytelling. He credited the entire team, from camera operators to producers, for a substantial step up in quality.
the collaboration originated from AEW’s desire to build upon the Young Bucks’ previous partnership with Reebok. The team proposed utilizing Strickland and linking him with Allen Iverson, a concept that was already in development. Strickland was even given the opportunity to select a specific model for the collaboration.
Strickland reiterated that AEW’s growth and creative efforts were the primary force behind the partnership,underscoring the company’s commitment to elevating its brand and talent.