Alfigio Kokuten Targets $30B Global Wellness Market
- The market for health functional foods is expanding, driven by consumer interest in natural ingredients.
- The demand for anti-aging products based on natural ingredients is steadily increasing with the rapid aging of the East Asian health functional food market.
- One company supplies Kokuten products using a patented "NEW NEO-GEL" technology.
Demand Surges for Natural Anti-Aging Products in East Asia
Table of Contents
The market for health functional foods is expanding, driven by consumer interest in natural ingredients.
The demand for anti-aging products based on natural ingredients is steadily increasing with the rapid aging of the East Asian health functional food market. Sales of one product, Kokuten, on TikTok in China reached approximately 9.3 billion yuan (about 1.7 trillion won) in 2024, according to data. The online health functional food market is also experiencing growth in Russia.
One company supplies Kokuten products using a patented “NEW NEO-GEL” technology. The company claims this technology extends the product’s shelf life by three years, providing a competitive advantage in overseas distribution environments where long-term storage stability is crucial. This technology is considered a key element for expanding global exports.
According to the company, one of the main concerns of overseas buyers and large distributors is the expiration date, and we have differentiated competitiveness in this area through patent technology.
The company is pursuing CGMP certification and strengthening production quality at its Mado factory, which has completed U.S. FDA registration. The company’s production line maintains a high yield through quality control within ±3%, exceeding the KFDA standard of ±10%.
Kokuten is also being supplied to major domestic pharmaceutical companies for their health functional foods, including products from Daewoong Pharmaceutical, Chong Kun Dang, Green Cross, and Yuhan Healthy Life.
The company is exploring the establishment of overseas subsidiaries and local manufacturing plants, with plans to expand K-dry food exports, focusing on Kokuten.
Anti-aging Products in East Asia: Yoru Top questions Answered
Understanding the Growing Demand
Q: Why is there a surge in demand for anti-aging products in East Asia?
The market for anti-aging products based on natural ingredients is experiencing strong growth in East Asia. This is primarily driven by the aging population and the increasing consumer interest in health functional foods that use natural ingredients.
Q: What is the overall trend in the East Asian health functional food market?
The market is expanding. This expansion is a direct result of the growing interest in products with natural ingredients that provide health benefits.
Q: Can you provide specific examples of the market’s growth?
Sales of the Kokuten product on TikTok in China reached approximately 9.3 billion yuan (about 1.7 trillion won) in 2024.
The online health functional food market is also showing growth in Russia.
key Features of Anti-Aging Products
Q: What makes the Kokuten product stand out in the market?
Kokuten differentiates itself through the use of patented “NEW NEO-GEL” technology.
Q: How does the “NEW NEO-GEL” technology benefit consumers and distributors?
The key benefit of the patented “NEW NEO-GEL” technology is that it extends the product’s shelf life by three years. This long shelf life is a significant competitive advantage.
Q: Why is product shelf life so vital?
Long-term storage stability is crucial in overseas distribution environments. As noted by the company, “one of the main concerns of overseas buyers and large distributors is the expiration date.”
Ensuring Quality and reliability
Q: What measures are being taken to ensure the quality of these products?
The company is pursuing CGMP certification and strengthening production quality at its mado factory, which has completed U.S. FDA registration. The production line maintains a high yield through quality control within ±3%, exceeding the KFDA standard of ±10%.
Q: What is CGMP certification?
CGMP stands for Current Good Manufacturing Practice.It is indeed a system for ensuring that products are consistently produced and controlled according to quality standards.
Q: Were is Kokuten being supplied?
Kokuten is being supplied to major domestic pharmaceutical companies for their health functional foods.
Q: can you name some of the pharmaceutical companies that use this product?
It includes products from Daewoong Pharmaceutical, Chong Kun Dang, Green Cross, and Yuhan Healthy Life.
Future Goals and Expansion
Q: What are the company’s plans for the future?
The company is exploring establishing overseas subsidiaries and local manufacturing plants, with plans to expand K-dry food exports.
Q: What will be the focus of these expansion plans?
The primary focus of the export expansion plans is Kokuten.
Summary Table: Key Highlights
| Feature | Description | Benefit |
| ———————- | —————————————————————————————————– | ——————————————————————————- |
| Product Name | Kokuten | |
| Primary Market | East Asia (China, Russia) | |
| Technology | Patented “NEW NEO-GEL” | Extends shelf life by three years, enhancing competitiveness in global markets. |
| Quality Control | Production line maintains quality control within ±3% exceeding KFDA standard of ±10% | Ensures Consistent product quality. |
| Certifications | Pursuing CGMP certification and U.S. FDA registration for Mado factory | Establishes trust and safety. |
| Expansion Strategy | Plans for overseas subsidiaries and local manufacturing, focusing on K-dry food exports, specifically Kokuten. | Drives global expansion, addressing global demand.|