“Amado” announces its target for 2023 to reach 3,000 million baht, moving forward to enter the market “TV Shopping” sets a TV marketing budget to buy air time of 400 million baht, focusing on rating performance of the country’s main television channels that can reach the target audience.
Mr. Thanatraichat Phuchokkanan, CEO of Amado Group Co., Ltd., a distributor of products under the Amado (amado) brand, revealed that “Amado” has developed quality products. at a price that consumers are satisfied with This year, Amado has released a product. health and beauty of many kinds Go through the TV shopping market. It has the strength of being able to select the best and most effective times from national television stations. Combined with Data Driven Marketing, which is a powerful marketing tool. when presenting products and promotions to specific target groups Can increase sales up to 2 times as well as getting business partners to organize promotional products through “Amado Shopping” (aado shopping) as well
For the year 2023, Amado has set a company goal of 3,000 million baht, with a preliminary TV shopping marketing budget set at 400 million baht, which has now closed a deal to buy air time with Amarin Television, Color TV Station Thai 3, Army Color TV Station Channel 7 and Channel MONO29, Workpoint TV, PPTV HD36. Other channels will need to be reassessed and amended during 2023.
“Under the policy of doing business in all sectors, we adhere to the principle of accuracy. Take into account user safety. and product quality Amado Shopping is under the supervision of government agencies In terms of broadcasting programs and content, it will be Under the supervision of the NBTC, the quality of the product is supervised by the NBTC, and Amado dietary supplements must pass’ the FDA. ”
Mr. said Thana Trichat that for this year’s marketing strategy Amado also uses marketing communication strategies to create brand awareness. With the presenter of the same superstar by renewing the contract “Bai Fern – Pimchanok Luevisadpaibul” as a presenter for the 4th consecutive year and launching a new collagen formula “Amado Gold Collagen Plus” Ceramide” (Amado Gold Collagen Plus Ceramide) and in terms of product development, continue to share new product lines, especially beauty products. Skin care products
“This year is a year of success for Amado. In addition to the growth of the organization to be a leading food supplement business and TV shopping Thais have trusted us for the Amado brand by receiving 4 prestigious awards: Thailand’s Number 1 Brand from Marketeer (3 years in a row), Country’s Most Admired Brand Thai from BrandAge (2nd year in a row), Thailand Superbrands Award (2nd year in a row) and PRODUCT OF THE YEAR AWARDS from BUSINESS+ (3rd year in a row), which guarantee quality and standards. Under Amado brand food supplements and vitamins In terms of sales for the rest of this year and early next year believe that it will continue to grow Because the love for health continues to grow. As a result, people are looking for and shopping for healthy products. As a gift for souvenirs during the New Year and Chinese New Year,” concluded Mr. Thana Trichat.
Amado’s success stems from three core business areas:
1. Research and Development to create high quality product formulas
2. Create a variety of effective sales channels that respond immediately (Real Time Strategic Platform)
3. Marketing driven by Data or Marketing driven by Data by bringing customer data to analyze customer needs in detail (Customer Insight) to design promotions and offer products to meet those needs. It can increase sales even more. With the promise of “We Live For Your Health”
