Amazon Adds Tactile QR Codes to Device Packaging for Blind and Low-Vision Customers
amazon Introduces Tactile QR Codes for Easier Device Setup
Seattle, WA - Amazon is making it easier then ever for blind adn low-vision customers to set up their devices with the introduction of innovative tactile QR codes.
The new codes, featuring raised UV dots, are now appearing on the packaging of a growing number of Amazon devices, including Fire TV, Echo, and Kindle products. Customers can simply feel for the tactile markings on the back of the Quick Start Guide and scan the QR code with their smartphone camera to access a complete digital guide on Amazon.com.
This initiative stems from direct collaboration between Amazon’s device packaging, accessibility, and customer support teams. By working closely with blind and low-vision customers and employees, the teams gained invaluable insights into packaging preferences and accessibility needs.
“We’re committed to creating products and experiences that are inclusive and accessible to everyone,” said an Amazon spokesperson. “These tactile QR codes are a direct result of listening to our customers and incorporating their feedback into our design process.”
The tactile QR codes are currently available on devices like the Fire TV Omni Mini-LED Series, Fire TV Soundbar Plus Series, Fire TV Soundbar, Echo Show 15, Echo Show 21, Echo Spot, Kindle paperwhite, Kindle Colorsoft, and Kindle Scribe. Amazon plans to expand the feature to more Fire TV, Fire Tablet, Kindle, and Echo products in the near future.
Amazon Introduces Tactile QR Codes: A Blind Spot No More
NewsDirectory3.com – Amazon is revolutionizing device setup for its visually impaired customers with the introduction of tactile QR codes.
These innovative codes, adorned with raised UV dots, are now featured on the packaging of select Amazon devices, including Fire TV, Echo, and Kindle products.
Designed for accessibility, the tactile markings on the back of the Swift Start Guide can be felt by users. Simply scan the code with a smartphone camera to access a complete digital guide on amazon.com.
This progress follows collaborative efforts between AmazonS device packaging, accessibility, and customer support teams, who worked closely with blind and low-vision customers and employees. This direct engagement provided invaluable insights into packaging preferences and accessibility needs.
“We’re committed to creating products and experiences that are inclusive and accessible to everyone,” stated an Amazon spokesperson. “These tactile QR codes are a direct result of listening to our customers and incorporating their feedback into our design process.”
Currently, the tactile QR codes are available on a range of devices, including the Fire TV Omni Mini-LED Series, Fire TV Soundbar Plus Series, Fire TV Soundbar, Echo Show 15, Echo Show 21, Echo Spot, Kindle paperwhite, Kindle Colorsoft, and Kindle Scribe. Further expansion is planned, with the feature soon to be included on more Fire TV, Fire Tablet, Kindle, and Echo products.