Amazon Prime Video to Stream Exclusive Masters Golf Coverage

Amazon Prime Video has debuted its coverage of the Masters golf tournament, becoming only the fourth media partner in the history of the event hosted at Augusta National Golf Club. The streaming service is providing exclusive live coverage of the tournament during specific windows on April 9 and April 10, 2026.

According to reporting from CNBC, Amazon Prime Video holds two hours of exclusive Masters coverage from 1 p.m. ET to 3 p.m. ET on Thursday, April 9, and Friday, April 10. This marks a significant expansion of the tournament’s media presence, as the event has historically maintained very strict controls over its broadcasting rights.

Exclusive Programming and Technical Features

Beyond the exclusive time windows, Prime Video is introducing specialized content for the duration of the tournament. A primary feature is the Inside Amen Corner alternative feed, which provides live coverage of the famed 11th, 12th, and 13th holes for all four days of the competition.

The Inside Amen Corner feed is designed to offer viewers a more technical perspective on the game. It includes:

• Live advanced statistics
• Bespoke camera angles to illustrate how players strategically attack the three holes
• On-screen overlays
• Dedicated expert commentary

Amazon is providing coverage of the 15th and 16th holes throughout the four-day event. The streamer is also showcasing certain featured groups, although the provided reporting indicates that Amazon does not produce that specific content itself.

Historical Media Partnerships

Amazon joins a very short list of media partners authorized by Augusta National. It is the fourth such partner, following CBS, the USA Network—which served as a partner from 1982 through 2007—and ESPN.

The tournament continues to utilize other streaming partners alongside Amazon. Paramount+ is providing two hours of exclusive streaming coverage from noon until 2 p.m. ET on Saturday, April 11, and Sunday, April 12, 2026.

Broadcasting Constraints and Access

Due to the strict broadcasting rules established by the Masters, Amazon is not integrating any tie-ins with its e-commerce business during the tournament broadcasts. The coverage is focused solely on the sporting event without commercial integration from Amazon’s retail arm.

Viewers can access the live sports and events via web browsers or through the Prime Video app. The service is supported on more than 650 connected devices, including:

• Smart TVs and Blu-ray players
• Compatible games consoles, specifically PlayStation and Xbox
• Set-top boxes and media players, including Apple TV, Roku, and Google Chromecast
• Mobile phones and tablets running Android or iOS
• Amazon-branded devices, such as Fire TV and Fire tablets

The tournament’s first round began on April 9, 2026, with Prime Video offering early round coverage and the specialized Amen Corner and featured group feeds as part of its debut as a media partner.