Ajinomoto (Thailand) Company Limited is making significant strides in its mission to enhance the well-being of the Thai society by venturing into the dietary supplement market for the elderly. Leveraging their expertise in amino acids, Ajinomoto is launching “AminoMOF,” a revolutionary mixed amino acid dietary supplement with collagen from Japan. This innovative product is rich in “The amino acid leucine” and 8 other essential amino acids that the body cannot produce on its own, providing efficient muscle and joint restoration. This move reinforces the company’s commitment to becoming a leader in promoting sustainable well-being for Thai society, as announced by President Ichiro Sakakura at the beginning of October.
Wannares Sukhilak, New Business Department Manager of Ajinomoto (Thailand) Co., Ltd., emphasized the importance of AminoMov in addressing the health needs of the elderly and expanding Ajinomoto Thailand’s health supplement products portfolio. The company aims to reach more than 3 million Thai individuals of all ages by 2030, thus supporting a healthy aging society.
AminoMov caters to a growing demographic, as statistics from the National Statistical Office reveal that approximately 20% of Thailand’s population is aged 60 and above. Moreover, around 4 million elderly individuals are experiencing sarcopenia, affecting their physical mobility and overall well-being. AminoMov aims to fill the market gap by offering a solution to muscle and joint health needs, while also providing essential amino acids for muscle repair and growth.
Dr. Chatrapa Hatthakoson, a lecturer in the Department of Nutrition at the Faculty of Public Health, Mahidol University, emphasized the importance of proper nutrition for different age groups, particularly as energy metabolism and digestion decrease with age. Protein intake becomes paramount for maintaining muscle mass and strength, especially in the elderly. AminoMov’s blend of collagen and essential amino acids, highlighted by Dr. Kato and Dr. Kobayashi from Ajinomoto Japan Co., Ltd., offers a promising solution to address these specific nutritional needs in the aging population.
In the face of an aging society, Ajinomoto (Thailand) Company Limited has strategically positioned itself to meet the growing demand for health supplements. Through comprehensive marketing and awareness initiatives, including partnerships with influencers and online and offline promotional activities, the company aims to create a meaningful impact on the well-being of elderly individuals in Thailand.
As the market for health supplements in Thailand continues to grow, Ajinomoto’s foray into the dietary supplement market for the elderly with AminoMov offers an innovative approach to addressing the specific health needs of this demographic. With anticipated sales and positive reception in the coming years, AminoMov is poised to become a trusted solution for the physical fitness challenges faced by the elderly, contributing to their overall well-being and quality of life.
Ajinomoto (Thailand) Company Limited is moving forward to become a leader in creating well-being for Thai society. Entering the dietary supplement market for the elderly By applying the science of amino acids (AminoScience), which has been Ajinomoto’s main specialty since the beginning of the business, launches “AminoMOF”, an innovative mixed amino acid dietary supplement with collagen from Japan, which is full of “The amino acid leucine” and 8 other essential amino acids that the body cannot create on its own. It helps to restore muscles and joints effectively. Answering the needs of more than 4 million elderly people across the country. who started and are experiencing muscle weakness Moving slowly or having difficulty traveling long distances, etc.
Reinforce the company’s commitment as Ichiro Sakakura, President announcing at the beginning of October a new “vision” for conducting business by being a “Leader in creating sustainable well-being for Thai society” with a “mission” to solve society’s food and health problems through the company’s core values Creating sustainable value shared with society (ASV) in response to the Group’s sustainable development goals by 2030 at a global level by committing to create innovations related to food and health. By using the science of amino acids Help promote good health for 1 billion people and work to reduce our environmental impact by 50%.
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Wannares Sukhilak, New Business Department Manager, Ajinomoto (Thailand) Co., Ltd. he said, “Amino Mov’s product innovation Answers well-being needs by promoting healthy nutrition to consumers. and strengthening Ajinomoto Thailand’s health supplement products business portfolio. Currently targeting athletes through Amino Vital products. For a new target group of seniors aged 60 and above, ‘AminoMov’ is the first product launch of more than 10 new products. which is planned to be launched by 2030 to support more than 3 million Thai people of all ages Have good health under an aging society as well.”
“In this regard, population statistics data from the National Statistical Office 2022 found that Thailand’s population over 60 years of age is approximately 20% or 12 million people out of 65 million Thai people nationwide, with 1 in 3 or 4 million of people. people over 60 who experience sarcopenia or start to have sarcopenia. This affects physical fitness and movement in everyday life, such as starting to walk slowly or having difficulty traveling long distances. I feel like my legs don’t have much strength. It has a limp when carrying heavy objects Doing housework is not convenient Currently, there is no product on the market that directly meets these needs. From such market potential and opportunities So we created “Aminoph” to help build and maintain muscle mass. It also serves to support bones and joints. Prepare yourself before you become an adult and when you are elderly. It is expected to receive the same high response as in Japan. which has developed into a society that is aging more than 20 years ahead of Thailand.”
Assistant Professor Dr Chatrapa Hatthakoson, Lecturer, Department of Nutrition, Faculty of Public Health, Mahidol University He added that “Each age group has different nutritional needs. As age increases Energy metabolism and digestion are reduced. Eat less food This causes insufficient protein intake, which is an important nutrient for building muscle. So the size of the muscle decreases and it is not as strong as before. It directly affects physical fitness in everyday life. The behavior of most Thai people emphasizes the importance of strengthening bones by eating foods that contain calcium from eating milk, fish, eggs, beef, beans, and various dietary supplements. But they still don’t realize how to take care of and strengthen muscles, which are important components of the body. Muscle mass makes up 45-50% of body mass and supports the movement of bones and joints. So it is important to eat the right food or protein nutrients at every age. especially elderly people whose muscle mass will decrease as a result of aging and different lifestyles.”
Dr. Hiroyuki Kato, General Manager, Research and Development Planning Group Sports Nutrition Department, Ajinomoto Japan Co., Ltd. He said: “Our bodies are made up of protein. Amino acids are the basic units that make up proteins. Amino acids are the building blocks that make up our body. It acts differently in each organ of the body, as “glycine” helps to increase the quality of sleep. Or helps to improve liver function. “Lutamic” and “Glutamine” help in the digestive system for BCAA and LEAA, which are essential amino acids that are high in leucine. Helps to heal and restore muscles. Ajinomoto uses BCAA as an ingredient in its products. Dietary supplement “Amino Vital” in gel form It is a source of energy for exercise. Helps in protein synthesis Reduces muscle pain and muscle recovery from injury, while “AminoMoph” uses LEAA or the amino acid leucine, which is suitable for the elderly. It helps build muscle and reduces the breakdown of muscle protein.”
Dr. Hisamine Kobayashi, Business Strategy Planning and Development Department Specialist, AminoScience Division, Ajinomoto Japan Co., Ltd. He said: “The highlight of Amino Mov is the mechanism of action of leucine, which is the Golden Ratio between leucine in the proportion of 40%, which works to improve muscle growth and repair. Helps promote growth hormone production. and controls the use of energy, and another 60% is 8 types of amino acids, which are protein ingredients in muscles. Comes in to improve muscle protein synthesis Including a blend of collagen to strengthen joint health. The leucine is processed through a specific method that is safe and of high purity. Therefore, you can be sure that there is no danger in eating it. By consuming just 1 packet or 3 grams, it can help increase or restore muscle as much as consuming 20 grams of whey protein.”
Create awareness and provide information about healthcare for the elderly. Especially not eating enough protein is a big problem that causes physical performance problems. Therefore, information documents, infographics, videos and product presentations are created. Create awareness and test products through KOLs and various marketing activities, reach target groups through online and offline channels, both Line Account and Facebook, as well as organize promotional activities through social networks and online stores on Shopee, Lazada TikTokShop etc.
The product “Aminoph” is an amino acid dietary supplement mixed with collagen. which comes with a mixed berry flavour, full of “the amino acid leucine” and 8 other essential amino acids that the body cannot create on its own, up to 3,000 mg, with up to 3,000 mg of the acid leucine 40% amino, which helps in the synthesis of muscle protein Along with collagen peptides from Japan which help with joints Can dissolve easily in drinking water immediately 1 sachet of 5 grams provides 20 kilocalories of energy , no sugar, absorbs quickly. Comes in a box containing 15 sachets, price 795 baht per box.
From research it was found that When eating essential amino acids With a proportion of the amino acid leucine as high as 40%, it will help promote the body to build muscles better than eating essential amino acids in general proportions. Therefore, the amino acid leucine and 8 other essential amino acids, totaling 3,000 mg, have the ability to effectively help restore muscles and joints in the elderly. Equivalent to eating 20 grams of whey protein.
“We expect that the introduction of the product “Aminoph” this time will help offer a solution to the physical fitness problems of older Thai people to get them back fit and able to move freely and confidently, including Enjoying living on after retirement More than 10,000 people can fully participate in activities with family and loved ones, or sales of 80 million baht, during the launch in 2024.” Naresuan Day Concluding remarks
Research data found that (2022) the market for health supplements in Thailand is worth 30,000 million baht, with a growth rate of 10% compared to the same period last year. and likely to continue growing Dietary supplements for the elderly, including bone, joint and meal replacement supplements, are valued at 10,000 million baht, or one third of the total market.
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