anitech, the world-famous brand collaboration, anitech x PEANUTS launches the cutest Collection Snoopy

“Anitech”, the market leader in consumer devices Electronics and personal care products With a marketing budget of 20 million baht, highlighting the Character Marketing strategy through the new campaign “anitech x PEANUTS launches Collection Snoopy, the cutest” for the first time with a collaboration between the brand Anitech and the immortal character of the PEANUTS gang. The goal is to expand the target group among teenagers. to cover every segment in all of Anitech’s products Ready to move forward to create a new S-Curve for the company.

Mr. Thomas-Pitchyen Hongpakdee, Chief Executive Officer and Founder of Smart ID Group Co., Ltd., spoke about the launch of the campaign “anitech x PEANUTS, launching Collection Snoopy, the cutest” that “Ani Tech has a desire to fulfill everyone’s happiness. After going through the Covid-19 situation come with difficulty
which was evident during the aforementioned crisis Covid is a catalyst for Digital Transformation quickly and widely As a result, more people have switched to the online world like never before. Anitech would like to pass on happiness to everyone in the family. with a marketing budget of more than 20 million baht through a collaboration between brands Anitech With timeless cartoons that have been known around the world for more than 70 years, Snoopy and friends PEANUTS, this collaboration is a new step for the Anitech brand. With being the first and only electronic device brand that holds PEANUTS copyright in Thailand, conveying warmth through important cartoon characters like Snoopy, Charlie Bound, and Woodstock to come to float on app’s products. Nitech ready to create an exciting, fun experience with more product use.”

“Throughout the past, the company has focused on both design. including quality and product warranty according to the vision of the organization that We will be an organization that contributes to improving people’s quality of life. and lasts for more than a hundred years We intend and focus on making products a part of helping to connect every generation of family members. Every product under the Anitech brand is a product that meets all genders and ages. Both products related to electronic devices such as power sockets, keyboards, mice, household appliances, etc., as well as Health & Hygiene products of Lab+ Series under the brand Anitech. This cooperation with PEANUTS will help expand the customer base wider and deeper. By focusing on the new generation group that has a passion for bright and cute products. Not only PEANUTS fans, but Snoopy is also loved by people of all ages around the world. Make the product users have a mood with cuteness and make a purchase decision in a short time.

with an affordable price The goal of this campaign is that we want anitech x PEANUTS products to be in everyone’s mind. according to the brand slogan “Bring Happiness to Life Innovation Leader”

It is expected that sales throughout the campaign are not less than 40 million baht, helping to extend and support the new business unit or New S-Curve of the company in another way after the company has been in business for 15 years. 1 product, until now, there are sales every Products combined with more than 10 million pieces and the latest company In the first quarter of this year, the company has invested and developed the Animation Metaverse platform, elevating the education industry in Thailand through the virtual world in the first quarter of this year, and expanding the company’s software division. It has developed software for both the public and private sectors, including its own apps, anitech IoT. Today, it has dozens of software developers moving forward to become an all-in-one tech company down the road. Map of the company that plans to be a leading company in Thailand in the future that can develop both hardware and software” Mr. Thomas-Pitchyen say more