AOORA: The K-Pop Sensation Casting a Spell on India

Singer AOORA heated up the Indian Korean Wave Festival. It’s truly a melting pot of enthusiasm.

Aura appeared as a headliner at the ‘KoreM Festival’ held in Meghalaya, northeastern India, on the 1st. Aura, who took the ending stage, passionately sang her hit songs ‘Jimmy Jimmy’, ‘Body Talk’, and ‘LOVE is RIGHT’ as well as other Bollywood classics. Next, producer and DJ FRIDAYYY led the audience to DJ time.

In particular, on this day, Aura performed the song ‘The Greatest (Prod. Dbryn)’, which the Meghalaya State Government and the Ministry of Culture and Arts participated in production, for the first time on stage. This song was sung in five Meghalaya languages: Khasi, Pnar, Garo, English, and Korean, and the Meghalaya artists who participated in the song, Lamphang Syiemlieh, Jessie Lyngdoh, and Ahaia D sangma, went on stage for about an hour. It drew cheers from the 7,500 audience members.

The ‘KoreM Festival’, held in collaboration with the Meghalaya government, SGT Events, and Korea’s Global Influencer Association (GINCON), is the first event to celebrate cultural exchange between Korea and India and includes a K-POP cover dance, a song contest, A variety of Korean culture, including cosplay and Korean food and cultural experiences, was introduced to India.

Bah Paul Lyngdoh, Minister of Arts and Culture of Meghalaya State Government, who hosted the performance, said, “India and Korea are familiar and have many similarities. “I hope that Meghalaya’s local music will reach a new level through various cultural exchanges with Korea, including this performance, which goes beyond a simple festival and highlights the beauty of cultural collaboration,” he said.

Meanwhile, AOORA was the first Korean to appear on ‘Bigg Boss Season 17’, India’s representative reality show, and ranked in the final top 10. She is considered one of India’s representative Korean Wave musicians through various activities such as an Indian city tour concert, public relations ambassador, and advertising model. there is.

Photo = Ilgong E-Pal Co., Ltd., HBC HOUSE, vectormob