Apple Unveils Its Master Plan: How the iPhone 16 Pro Max Signals a Bold Market Expansion
2024/9/13 18:00
(Updated at 9/13 21:48)
iPhone 16 Sales Strategy Revealed
(Central News Agency reporter Jiang Mingyan, Taipei, 13) iPhone 16 will be sold in Taiwan. Channel executives revealed that the first wave of arrivals this year will be lower than last year, and the most popular Pro Max will be the lowest. Early days 16 and 16 Plus are in sufficient supply. From the new machine’s features and initial supply ratio, we can get a glimpse of Apple’s strategy, “It will increase sales of 16 and 16 Plus and increase market share. Young and new users.”
Apple’s new iPhone 16 will be available for pre-order at 8pm tonight and is expected to go on sale on the 20th, looking at the first wave of arrivals, Tongtong executives told reporters from the Central News Agency, “The first wave of iPhone 16. The arrival of the series last year. will be less than the year.”, especially the Pro Max, which is a favorite of early Apple fans, is relatively small, while the 16 and 16 Plus are more substantial.”
He estimates that the first batch of iPhone 16 will arrive at around 200,000 units, with telecom operators being the main source of supply among them, Pro Max arrivals will be relatively low, while the 16 and 16 Plus will be higher. In large quantities, especially when iPhones go on sale, the Pro Max has been the most popular model among Fall fans, but supply is expected to be very low this time around in the early stages.
Channel executives believe that the iPhone 16 Pro’s screen will be enlarged to 6.3 inches this year, many specifications will be improved and the price will reach a relatively sweet spot, which is expected to lead to higher demand than in the past. And supply will be higher than Max “Pro’s tight supply and demand will be much better than Max.”
Why Apple’s iPhone 15 came in enough last year, but less this year, channel executives analyzed that Apple will expand the market share by increasing sales of iPhone 16, observing the features of Apple’s new machine.
He also explained that in addition to lens specifications, Apple’s A18 series chips, new “camera control buttons“, etc., have been decentralized to the 16 and 16 Plus, and greatly improved the power of its products in the past. , and those who will buy the iPhone 16 series will be young, or users who are using the iPhone for the first time. Therefore, “in terms of Apple’s initial supply ratio this year, the 16 series is much larger than the Pro series.”
In other words, channel executives believe Apple will increase market share this year in terms of the new machine’s specifications and initial supply ratio, with internal estimates of the 16 and 16 Plus series selling more than ever before.
he believes that due to this year’s iPhone 16’s specification upgrade and the introduction of AI functions, it has judged that after the launch of 5G, iPhone 12 to 14 fans will switch to the new models. The increase will be quite large. (Editor: Zhang Junmao) 1130913
iPhone 16 Specifications and Features
- iPhone 16 Pro’s screen will be enlarged to 6.3 inches
- Improved specifications and price will reach a relatively sweet spot
- Apple’s A18 series chips and new ”camera control buttons” will be decentralized to the 16 and 16 Plus
- Greatly improved power of its products in the past
iPhone 16 Sales and Market Share
Channel executives believe that Apple will increase market share this year in terms of the new machine’s specifications and initial supply ratio, with internal estimates of the 16 and 16 Plus series selling more than ever before.
The increase in sales of the 16 and 16 Plus series is expected to be quite large, especially among young and new users.