Arsenal Partners with Paramount+ – Sport Industry Group
- Arsenal Football Club has entered into an official partnership with Paramount+, the streaming service, effective instantly.
- The partnership will feature prominent Paramount+ branding on big screens during matches, within the official matchday program, and through various in-stadium activations.
- The launch of the partnership is marked by a co-branded content piece, "for the Love of the Team," narrated by Arsenal legend Thierry Henry.
Arsenal adn Paramount+ Announce Official Partnership
Table of Contents
Published December 1, 2025
Strategic Alliance to Enhance Fan Engagement
Arsenal Football Club has entered into an official partnership with Paramount+, the streaming service, effective instantly. The collaboration aims to integrate Paramount+ branding throughout the matchday experience at Emirates Stadium for both the men’s and women’s teams, and to create engaging content for fans.
Branding and Activations at Emirates Stadium
The partnership will feature prominent Paramount+ branding on big screens during matches, within the official matchday program, and through various in-stadium activations. This increased visibility is designed to reach Arsenal’s extensive fanbase and promote Paramount+’s content offerings.
Content Collaboration: “For the Love of the team” and Beyond
The launch of the partnership is marked by a co-branded content piece, “for the Love of the Team,” narrated by Arsenal legend Thierry Henry. Further campaigns are planned throughout the 2025-26 season, strategically aligning with the release of key Paramount+ series. Initial content will focus on the return of the series Landman, featuring first-team players and UK-based content creators.
Paramount+’s Growth in the UK Streaming Market
This partnership underscores Paramount+’s ongoing efforts to expand its presence in the competitive UK streaming market. The service is actively building its subscriber base through a combination of international and original programming, positioning itself against established players like Netflix, Amazon Prime Video, and Disney+.