Exciting Opportunity: Associate Director, HCP Marketing

An innovative global healthcare company is seeking a driven adn collaborative Associate Director, HCP Marketing to contribute to their immunology focus, extending to diabetes and transplant medicine. This role offers a chance to impact millions of patients worldwide by delivering a best-in-class customer experience.

About the Role

The Associate Director, HCP Marketing for TZIELD will be a marketing professional skilled in project management and dialog. The ideal candidate will be agreeable navigating a matrixed organization to achieve brand objectives.Experience in agency management, field initiative rollouts, and internal Medical/Legal/Regulatory (MLR) review processes is essential.

Key attributes for this role include being collaborative,solution-oriented,a self-starter,and outcomes-driven. Strong communication skills are vital to effectively convey ideas and lead with clarity and conviction.

Reporting to the Senior Director of HCP Marketing within the TZIELD Marketing team, the Associate Director will spearhead the execution of the TZIELD brand strategy. This involves delivering relevant tactics for HCP-facing use by the field organization. Outstanding communication and collaboration skills are necessary to ensure timely project execution, aligned with field and marketing research insights. The ultimate goal is removing barriers to prescribing TZIELD and screening those at risk of T1D.

Key Responsibilities

• Manage the creation of branded assets, programs, and tactics that address business opportunities and remove barriers identified through field and market research insights with end-to-end responsibility including strategy, scoping, development, RC approval process and roll-out.
• Serve as the branded partner to the GTMC Omnichannel lead, working together to ensure strategic alignment and to design and implement a best-in-class digital ecosystem and execution of omnichannel campaigns across key channels including search, social, display, 3d party partners, video, and CRM.
• Build strong partnerships by leading the Field Insight Team (FIT) and participate in cross-functional workstreams to gather insights and communicate the HCP strategy. Be a steward of the HCP strategy with all relevant stakeholders including Marketing team, GTMC Omnichannel Lead, Medical, Value & Access, Patient Support services and agency partners.
• Establish disciplined executional plans, establish and track KPIs on a frequent basis and enhance and optimize HCP engagement programs based on insights and performance data.
• Provide brand direction to the commercial customer-facing teams by enforcing brand strategy and implementing message pull-through. Work in partnership with the Training Department on co-creating relevant trainings and upskilling selling to the field teams.
• Oversee the timely submission of all jobs into Veeva through the management of agencies. Navigate RC processes and build rapport with team members to remain compliant while ensuring brand tactics remain relevant and valuable.
• Work closely with HCP Insights team to develop and execute insight gathering and testing.
• Contribute to strategy development and brand planning, ensuring alignment with HCP, Payer, PSS and broader portfolio priorities.
• Ensure all marketing efforts comply with established corporate and industry compliance guidelines.

Qualifications

Basic Requirements

• bachelor’s Degree
• 5+ years in Marketing/ Sales and/or other cross-functional leadership roles
• Strong analytical and strategic thinking skills
• Exhibition of complex project management success and cross-functional team alignment
• Ability to influence, mobilize and manage a complex set of internal stakeholders and processes.
• Team orientation and willingness to go the “extra mile” and work with agility
• Experience with MLR (Medical, legal, Regulatory) review process
• Excellent organizational, interpersonal, communication, and presentation skills
• Experience managing advertising agencies and related budgets
• Proficiency in multichannel integrated marketing and campaign execution
• Ability to travel approximately 25% of the time
• Currently legally eligible to work in the U.S.

Preferred Requirements

(Details of preferred requirements where not provided in the source.)

Why Join?

This company offers a compelling value proposition:

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Commitment to Diversity and Inclusion

The company and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic details (including the refusal to submit to genetic testing) or any other characteristic protected by law.