Mr. Kromachet Viphanpong Chief Executive Officer Asset Wise Public Company Limited (ASW) disclosed that the company has set a strategy for the development of real estate projects. Special focus on expanding the market in the Campus Condo segment, focusing on potential locations near educational institutions. It has already launched 9 projects under the Kev brand, with a total project value of over 14,500 million baht, such as the Kev Seed Kaset project near Kasetsart University, with a project value of 1,350 million baht, and the Kev Universe Bangsaen project near Burapha University, with a project value from 520 baht. million baht, launched in the fourth quarter of the past, creating a phenomenon of overwhelming response from customers after the launch by announcing SOLDOUT (closed sales) completed.
This phenomenon is proof of ASW’s success as it can become a leader in the Campus Condo market, where the Kev brand has become Top of Mind for Generation Z and is also a real estate brand that investors like and trusted because it gives a high rate of return on rent (Product) and is a condo brand. with an average sales rate of more than 90%, which results from the decision to develop the Cave Condo project that meets market demand and create a Kev brand that understands customers that is excellent and has unique styles. through activities such as sports marketing, music marketing, as well as driving a lifestyle towards a complete smart life
In the first quarter of 2023, the company plans to continuously penetrate the Campus Condo market by launching 3 new projects on potential locations. Close to 3 leading universities, the total project value is over 4,430 million baht, which includes 1. KAVE Embryo Rangsit Project, 514 units, project value 780 million baht 2. KAVE Town Island Project (KAVE Town Island) near Bangkok University, 1,770 units , project value 3,150 million baht and 3. KAVE Pop Salaya Project (KAVE Pop Salaya) near Mahidol University, Salaya, 238 units, project value 500 million baht.
Mr Kromachet said that the company is preparing to launch a business plan for the year 2023 aiming for stable growth soon, considering that the general trend of the real estate market in the year 2023 will see the purchasing power of consumers from the tourism sector which recovered significantly with the number of foreign tourists traveling to Thailand on the rise As a result, the economy gradually began to recover. In addition, the policy to stimulate real estate The government continues to act in 2023 by renewing measures to reduce ownership transfer fees from 2% to 1% and reduce mortgage fees from 1% to 0.01% for zero-value residences more than 3 million baht. Until December 31, 2023, it will have a positive impact on the decision of home buyers this year. These positive factors will drive the overall real estate business. continuously improve
ASW operates in the business of real estate development. Its aim is to develop high-rise and low-rise residential projects in potential locations under the concept of happiness designed for you or We Build Happiness. to create happiness that suits every lifestyle, including KAVE, ATMOS, MODIZ, ESTA and THE HONOR HONOR) with a total project value of over 49,900 million baht, divided into 34 projects completed and ready and 13 projects for sale and under development 12,935 million baht
By InfoQuest News Agency (09 Jan. ’23)
Tags: ASW , Kromachet Vipanpong , Thai stocks , real estate , Asset Wise
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