Ather Rizta Sales: 1 Lakh Units Milestone
- Ather Energy's Rizta, the company's family-focused electric scooter, has surpassed 1 lakh unit sales within its first year, the company announced.
- The Rizta's design prioritizes comfort and utility, appealing to a broad consumer base.
- The rizta, Ather’s first family scooter, has broadened the company's consumer reach.
Ather Rizta Sales Exceed 1 Lakh Units in First Year
Updated June 04, 2025
Ather Energy’s Rizta, the company’s family-focused electric scooter, has surpassed 1 lakh unit sales within its first year, the company announced. As its debut in April 2024, the Rizta has become a popular choice among Indian families, significantly increasing Ather’s market share across several states.
The Rizta’s design prioritizes comfort and utility, appealing to a broad consumer base. Its features include a large 56L under-seat storage, a wide seat, and a spacious floorboard. Safety features such as SkidControl, Tow & Theft Alert, and Emergency Stop system are also included.
The rizta, Ather’s first family scooter, has broadened the company’s consumer reach. Deliveries scaled up in Q2 FY25, leading to significant market share gains in states like Gujarat, Rajasthan, and Maharashtra. The Rizta now accounts for about 60% of Ather’s total sales, making it a preferred choice for many buyers seeking a balance of utility, technology, and comfort in an electric scooter.
Ather also incorporated software-enabled features like Live Location Sharing, part of AtherStack 6, and Google Maps navigation on the dashboard to enhance rider safety and convenience.
Hitting the 1 lakh milestone with the Rizta is a big moment for us. The Rizta, which was built from the ground up with a focus on addressing the needs of Indian families, has played a key role in expanding our reach and connecting with a much wider set of customers,” said Ravneet Phokela, chief business officer at Ather Energy.
Phokela added that the Rizta has helped Ather grow its market share significantly, broaden its consumer profile, and accelerate adoption in states where its presence was previously limited. The Ather Rizta and the Ather 450 series have made Ather the top brand in South India in Q4FY25, according to Vahan data.
What’s next
Ather Energy plans to continue expanding its reach and enhancing its product offerings to meet the growing demand for electric vehicles in India. The company will focus on further developing its technology and expanding its presence in key markets.