Bad Bunny Super Bowl: How to Watch & What to Expect 2026

Bad Bunny is set to headline the Super Bowl LX halftime show on February 8, 2026, marking a historic moment for both the NFL and Latin representation in global entertainment. The performance, slated to take place at Levi’s Stadium in Santa Clara, California, during the game between the Seattle Seahawks and the New England Patriots, is already generating significant buzz and anticipation.

The Puerto Rican artist’s selection is particularly noteworthy as he is the first Spanish-speaking artist to lead the halftime show solo. This milestone arrives as part of a collaboration between the NFL and Roc Nation and Apple Music, positioning the event as a landmark moment for Latinx visibility on a massive, international stage. However, the decision hasn’t been without its detractors, with some conservative groups in the United States organizing an alternative concert, “The All-American Halftime Show,” in response.

The cultural impact extends beyond simply having a Latin artist perform. Bad Bunny’s recent win for Album of the Year at the 68th Grammy Awards, with his album DeBÍ TiRAR MáS FOToS – the first entirely Spanish-language album to receive the honor – underscores his growing influence and artistic significance. During his acceptance speech, he used the platform to advocate for migrant communities, further solidifying his role as a prominent voice beyond music.

The Super Bowl LXI halftime show is expected to begin around 7:00 PM (Central Time in Mexico), though the exact timing will depend on the flow of the game. The show itself typically lasts between 12 and 15 minutes, featuring elaborate musical arrangements, choreography, and stage design.

Speculation is rife regarding potential guest appearances. Bad Bunny previously shared the stage with Shakira during the 2020 Super Bowl halftime show, fueling rumors that she might join him again. Other names circulating include J Balvin, Karol G, Arcángel, and Grupo Frontera, though no confirmations have been made as of yet.

For viewers in Mexico, the Super Bowl will be broadcast on free-to-air channels Canal 5 and Azteca 7, as well as on pay television through ESPN. Streaming options include NFL Game Pass, Disney+, ViX, and DAZN, alongside various international platforms offering live access to the game.

The event is projected to draw an audience exceeding 133.5 million viewers, based on the numbers from the 2025 halftime show. This massive reach underscores the Super Bowl’s continued dominance as a cultural touchstone and a prime opportunity for artists to connect with a global audience. Bad Bunny’s performance is poised to be a defining moment, not only for his career but also for the increasing representation of Latin artists in mainstream American entertainment.

The selection of Bad Bunny reflects a broader trend within the NFL and Roc Nation to embrace diverse artists and broaden the appeal of the Super Bowl halftime show. His unique blend of Latin trap and reggaeton, combined with his socially conscious messaging, positions him as a compelling figure for a new generation of fans. The performance is expected to be a “huge party,” as Bad Bunny himself described it, celebrating Latin culture and music on one of the world’s biggest stages.