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Balenciaga’s ‘Summer 24’ Collection Draws Criticism for Resemblance to Korean Military Uniforms

The overcoat and bottoms released by Balenciaga’s new summer collection, ‘Summer 24’, are being evaluated as similar to the so-called ‘frog uniform’, which is an old Korean military uniform. The pictures show ‘Dark Camo Biker Army Jacket Dark Green’ and ‘Large Cargo Pants Dark Green’. News
The new summer clothes released by the French luxury brand Balenciaga are becoming a hot topic because they are similar to the Korean military combat uniforms of the past. The installation price of the product reached 10 million won.

On the 25th, a jacket and pants with a military uniform-like design were posted on Balenciaga’s official website ‘Summer 24’ collection. The product names are ‘Dark Camo Biker Army Jacket Dark Green’ and ‘Large Cargo Pants Dark Green’. The price of the jacket is 6.49 million won, the price of the pants is 3.83 million won, or 10.32 million won when purchased as a set.

It is currently taking pre-orders and will be sold worldwide, including in the US and the UK. Three pant sizes are said to be sold out, except for small and medium sizes.

There is a response that the new product is very similar to the so-called ‘frog uniform’ worn by the Korean army from the 1990s to the 2000s. Except for details such as name tags, unit markings, and fit, they are difficult to distinguish from actual combat uniforms. Even the green color and spotted pattern are similar. The ‘frog uniform’ disappeared in 2014 when a new combat uniform was introduced in 2011.

On social networking services (SNS), responses such as “I’m relisting wearing new Balenciaga products,” “Korean men never buy them,” “I have the same products in my closet,” and “Price military uniforms have gone up a lot.”

Meanwhile, this is not the first time that Balenciaga has become a hot topic by launching a new product with a unique design. A new product in this year’s autumn/winter collection was a bracelet in the form of transparent tape. The Balenciaga logo was engraved on the inside of this product and the word “sticky” was written on it. The price of the bracelet reached 3,000 euros (about 4.32 million earned).

Additionally, last year, a clutch modeled after the shape of a famous potato chip was introduced, and in 2022, a ‘Litter Bag’ in the form of a garbage bag was introduced.

Kim Ye-seul, Donga.com reporter seul56@donga.com

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