Banijay Kids & Family Announces Global Management Agreement with Cloudco Entertainment for Care Bears YouTube Channels in English, Spanish, French and Brazilian Portuguese

Banijay Kids & Family has announced a new agreement with Cloudco Entertainment to manage the Care Bears YouTube channels globally. Under the deal, Banijay Kids & Family will assume stewardship of the official Care Bears YouTube channels in English, Brazilian Portuguese, Spanish, and French.

The agreement covers a catalogue spanning multiple generations of Care Bears intellectual property, including series, specials, movies, and shorts. Banijay Kids & Family will oversee content programming, optimisation, audience development, content protection, and brand growth for the channels.

As part of the arrangement, the Care Bears content catalogue will be integrated into Banijay Kids & Family’s ZeeKay network of YouTube channels, further enhancing the brand’s reach with global audiences.

Dan Lewsey, SVP Digital & Social at Banijay Kids & Family, commented on the opportunity presented by the Care Bears library: “With hundreds of hours of content the Care Bears library offers substantial opportunity for deep audience engagement on YouTube. Applying our expertise through targeted optimisation and data‑driven channel management, we aim to strengthen the brand’s performance and ensure the catalogue is fully optimised for sustained global growth and long‑term results.”

Myles Hobbs, VP of Global Distribution & Digital at Cloudco Entertainment, added: “YouTube represents an incredible opportunity to deepen the connection between Care Bears’ iconic catalogue with both lifelong fans and a whole new generation experiencing the magic for the first time. Together with Banijay Kids & Family, we’re focused on expanding global reach and viewership by creating new content and revitalising existing stories, ensuring they’re discoverable by audiences around the world. This platform represents the next chapter of that growth.”

Banijay Kids & Family, known for managing popular children’s entertainment properties such as Totally Spies! and Mr Bean: The Animated Series, continues to establish itself as a go‑to digital partner for premium intellectual property owners worldwide through this latest agreement.

About the Companies Involved

Banijay Kids & Family is a division of Banijay Entertainment, a global leader in children’s entertainment production and distribution. The company oversees a portfolio of well‑known animated series and manages digital content strategies for major franchises.

Cloudco Entertainment is the global rights holder for the Care Bears brand, responsible for the licensing, distribution, and development of Care Bears content across multiple platforms and territories.

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Banijay Kids & Family has announced a new agreement with Cloudco Entertainment to manage the Care Bears YouTube channels globally. Under the deal, Banijay Kids & Family will assume stewardship of the official Care Bears YouTube channels in English, Brazilian Portuguese, Spanish, and French.

The agreement covers a catalogue spanning multiple generations of Care Bears intellectual property, including series, specials, movies, and shorts. Banijay Kids & Family will oversee content programming, optimisation, audience development, content protection, and brand growth for the channels.

As part of the arrangement, the Care Bears content catalogue will be integrated into Banijay Kids & Family’s ZeeKay network of YouTube channels, further enhancing the brand’s reach with global audiences.

Dan Lewsey, SVP Digital & Social at Banijay Kids & Family, commented on the opportunity presented by the Care Bears library: “With hundreds of hours of content the Care Bears library offers substantial opportunity for deep audience engagement on YouTube. Applying our expertise through targeted optimisation and data‑driven channel management, we aim to strengthen the brand’s performance and ensure the catalogue is fully optimised for sustained global growth and long‑term results.”

Myles Hobbs, VP of Global Distribution & Digital at Cloudco Entertainment, added: “YouTube represents an incredible opportunity to deepen the connection between Care Bears’ iconic catalogue with both lifelong fans and a whole new generation experiencing the magic for the first time. Together with Banijay Kids & Family, we’re focused on expanding global reach and viewership by creating new content and revitalising existing stories, ensuring they’re discoverable by audiences around the world. This platform represents the next chapter of that growth.”

Banijay Kids & Family, known for managing popular children’s entertainment properties such as Totally Spies! and Mr Bean: The Animated Series, continues to establish itself as a go‑to digital partner for premium intellectual property owners worldwide through this latest agreement.

About the Companies Involved

Banijay Kids & Family is a division of Banijay Entertainment, a global leader in children’s entertainment production and distribution. The company oversees a portfolio of well‑known animated series and manages digital content strategies for major franchises.

Cloudco Entertainment is the global rights holder for the Care Bears brand, responsible for the licensing, distribution, and development of Care Bears content across multiple platforms and territories.