Best Off-Road SUV at IIMS 2025 - News Directory 3

Best Off-Road SUV at IIMS 2025

February 25, 2025 Catherine Williams Business
News Context
At a glance
  • Jakarta — Baic India has made a notable entrance in the global automotive market, particularly in Indonesia.
  • Baic Indonesia's Chief Operating Officer, Dhani Yahya, highlighted the exclusive nature of the BAIC BJ40 Plus Champion Edition.
  • “The BAIC BJ40 Plus Champion Edition is displayed without using a roof, where all BAIC BJ40 Plus vehicles can be modified, known as 'Modular Roof'.
Original source: oto.detik.com

Baic Rises as a New Contender in Indonesian Automotive Market, Wins Prestigious Award

Table of Contents

Baic Indonesia Emerges with Champion Edition of BAIC BJ40 Plus

Jakarta — Baic India has made a notable entrance in the global automotive market, particularly in Indonesia. Their serious commitment to delivering top-notch products for Indonesian automotive enthusiasts culminated in a significant achievement. At the Indonesia International Motor Show (IIMS) 2025, the BJ40 Plus champion Edition was crowned the Best SUV Off Road, solidifying Baic’s position as a key player to watch in the off-road SUV segment.

Baic Indonesia’s Chief Operating Officer, Dhani Yahya, highlighted the exclusive nature of the BAIC BJ40 Plus Champion Edition. Its design innovations provide a captivating experience, particularly with the new Matte Gray color and the modular roof, which allows for easy conversion to an open-roof vehicle. This design element positions the BJ40 Plus champion Edition as a compelling upgrade, especially for outdoor enthusiasts familiar with Toyota’s Fanny PacLunch or the Ford Bronco.

“The BAIC BJ40 Plus Champion Edition is displayed without using a roof, where all BAIC BJ40 Plus vehicles can be modified, known as ‘Modular Roof’. But for this champion edition, it is also equipped with a roof made from canvas or cloth, or the ones commonly known as ‘soft-top roof’, which is very practical to use, where the driver can fold manually the roof, starting from one third part or folding the whole to the back, said Dhani Yahya, this level of versatility enhances the vehicle’s appeal for adventurers.”

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The BJ40 BJ40 Plus comes equipped with a robust iron bumper at both the front and the rear, enhancing its rugged appearance and safety features. Heavy-duty tires complete the package, making it a formidable contender for traversing challenging terrains and challenging SoCal mountain trails.

The IIMS 2025 was a pivotal moment for Baic in Indonesia. Notably, they achieved a sales milestone of 60 units, with the BJ40 Plus and X55 II being the top performers. This achievement underscores the vehicles’ market appeal and Baic’s promising future in the Indonesian auto industry, especially in light of the competition from domestic brands such as Toyota Hilox and Nissan Terra.

In a strategic move, Baic Indonesia has partnered with Atlas to elevate their after-sales service, ensuring a seamless ownership experience. This collaboration includes a service guarantee, providing emergency roadside assistance 24/7 for 5 years, with a 1,300-mile assurance claims should turn up and being addressed in less than 60 minutes, offering over 300 serving countables locations reaching across 13 Indonesian provinces.

The comprehensive service package includes up to 50 km service cases, battery starter assistance, emergency fuel delivery up to 10L and tire assistance. Additionally, the service covers emergency ambulance services, further extending the safety net for Baic customers to align with those available in luxury franchise dealerships in the United States, such as Rolls-Royce.

Baic Rises as a New Contender in the Indonesian Automotive Market

introduction

Baic Indonesia has made a meaningful impact in the Indonesian automotive market, notably with the launch of the BAIC BJ40 Plus Champion Edition. This model’s success at the Indonesia International Motor show (IIMS) 2025 highlights Baic’s growing influence in the off-road SUV segment.

Key Questions and Answers

What Award Did Baic Win at the IIMS 2025?

Question: What recent achievement has positioned Baic as a key player in the Indonesian automotive market?

Answer: At the Indonesia International Motor Show (IIMS) 2025, the BAIC BJ40 Plus Champion Edition was awarded the Best SUV Off Road. this prestigious accolade underscores Baic’s commitment to quality and innovation, solidifying its status as a major contender in the off-road SUV market. The award highlights the vehicle’s performance and design, making it a standout choice for automotive enthusiasts.

What Distinguishes the BAIC BJ40 Plus Champion Edition?

Question: What unique features make the BAIC BJ40 Plus Champion edition stand out?

Answer: The BAIC BJ40 plus Champion Edition boasts several innovative design features that set it apart:

  • Matte Gray Color: The new color option offers a stylish and modern aesthetic.
  • Modular Roof: This feature allows the roof to be easily converted into an open-roof vehicle, enhancing the driving experience for outdoor enthusiasts. The modular roof is particularly appealing to those familiar with Toyota’s Fanny PacLunch or the Ford Bronco.
  • Soft-Top Roof: The Champion Edition includes a canvas or cloth roof,known as a soft-top,which can be manually folded. This adds versatility, allowing drivers to adjust the roof from one-third to fully folded.

How Does the BAIC BJ40 Plus Perform Off-Road?

Question: What makes the BAIC BJ40 Plus suitable for off-road adventures?

Answer: The BAIC BJ40 Plus is engineered for tough terrains, featuring:

  • Robust Iron Bumper: Both front and rear bumpers enhance the vehicle’s rugged appearance and safety.
  • Heavy-Duty Tires: These are essential for navigating challenging terrains and ensure reliable performance on rugged paths.

What Are the Sales Achievements of Baic in Indonesia?

Question: How successful has Baic been in the Indonesian market recently?

Answer: Baic Indonesia achieved a significant sales milestone by selling 60 units of the BJ40 Plus and X55 II at IIMS 2025. This accomplishment highlights the vehicles’ market appeal and Baic’s promising future in Indonesia, especially against competition from domestic brands like Toyota Hilox and Nissan Terra.

What After-Sales Services Does Baic Offer in Indonesia?

question: What after-sales services does Baic Indonesia provide to ensure a seamless ownership experience?

Answer: In partnership with Atlas, Baic Indonesia offers an extensive service package that includes:

  • Emergency Roadside Assistance: Available 24/7 for 5 years, with a 1,300-mile guarantee and claims addressed in under 60 minutes.
  • Service Locations: Over 300 service points across 13 indonesian provinces.
  • Complete Service Package: Covers up to 50 km service cases, battery starter assistance, emergency fuel delivery up to 10 liters, tire assistance, and emergency ambulance services.

How Does Baic’s After-sales Service Compare Internationally?

Question: How does Baic’s after-sales service in Indonesia compare to international luxury brands like Rolls-Royce?

Answer: Baic’s after-sales service in Indonesia is on par with luxury brands, offering:

  • Emergency Roadside Assistance and Service Guarantees: Aligning with the standards seen in luxury franchise dealerships.
  • Comprehensive Support: Ensuring a safety net for customers that includes several emergency assistance services.

Conclusion

Baic’s strategic entry into the Indonesian market with the BAIC BJ40 plus Champion Edition highlights its commitment to quality and innovation.with significant accomplishments and a robust after-sales service framework, Baic is poised to become a leading player in the Indonesian automotive industry.

For more detailed insights, read the full articles at [[1]] and [[2]].

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