Best Truck Resale Value – KBB Report
Toyota Tacoma: The Truck That Pays You Back
In today’s market, buying a new truck is a major investment. According to Cox Automotive, the average new vehicle price in July 2025 was a hefty $48,841.While some budget-amiable trucks start around $30,000, a premium model demands a meaningful financial commitment.
But what if you could recoup a substantial portion of that cost when you eventually sell? According to a recent Kelley Blue Book (KBB) report, the Toyota Tacoma stands out as the best-performing truck for value retention. After five years, it holds an impressive 64.1% of its original value.
The full-size Toyota Tundra also shines, retaining 60.9% of its value over the same period. These two Toyota pickups are the only trucks to crack KBB’s top 10 list for overall resale value, alongside SUVs like the Ford Bronco and Honda CR-V.
A Recent Refresh Enhances the Tacoma’s Appeal
The 2025 Toyota Tacoma sees only minor updates, thanks to a thorough overhaul in 2024. This new generation boasts updated styling, a multi-link suspension, and enhanced interior technology for improved comfort and convenience. Yet, it retains its legendary off-road prowess, with trims like the TRD Pro
