Major Online Shopping Malls Unknowingly Sold Fake Cashmere Mufflers
A shocking revelation has come to light regarding a popular cashmere muffler sold at leading domestic online shopping malls. It has been exposed that the 247 SEOUL ‘Cashmere Muffler’ sold on platforms like Musinsa, W Concept, and 29CM does not actually contain any cashmere fabric.
Last October, concerned consumers who purchased the product reported their suspicions to the Korea Apparel Testing Institute (Katri) and FITI (FITI) by providing the muffler for inspection. The tests carried out by Katri confirmed that the muffler consisted of 70.4% polyester and 29.6% rayon, completely devoid of any trace of cashmere.
247 SEOUL, which is a brand of Sunsei Co., Ltd., had touted these mufflers as affordable options made with a mix of 30% cashmere, 10% wool, and 60% rayon in their product descriptions on renowned shopping platforms like Musinsa.
This deceit also extended to their ‘Premium Cashmere Muffler,’ which was claimed to contain 60% cashmere but, in reality, contained none at all.
The impact of this fraud is significant considering that over 86,000 pieces of the 12-color ‘Premium Cashmere Muffler’ and 6-color ‘Cashmere Muffler’ were sold on Musinsa alone within the past year. Even with conservative estimates, these sales account for approximately 2 billion won.
This scandal reveals that fake cashmere mufflers have been on sale at Musinsa for the last seven years, with the majority of these deceptive products being sold over the past four years. These mufflers gained popularity among consumers due to their purported cost-effectiveness, accumulating tens of thousands of reviews. Consequently, the actual damage inflicted upon consumers is expected to be far greater.
In response to the controversy, Sunsae Co., Ltd. has issued an official apology on their website. The company admitted their lack of understanding regarding cashmere fabric and acceptance of the authenticity of the Chinese manufacturing plant they visited. They assured consumers that if there was any intention to deceive, they would not have marketed and sold these mufflers. Additionally, they expressed their willingness to consider refund requests and even contemplate filing a criminal complaint with the guidance of a law firm.
An official from the Fair Trade Commission alerted Yonhap News to the fact that falsely indicating the mixing ratio of a product constitutes an infringement of the Electronic Commerce Act. This offense may lead to administrative measures, including fines, business suspension, and corrective orders.
A cashmere muffler sold at a major domestic online shopping mall has been revealed to have been made using fake fabric.
According to a Yonhap News report on the 4th, it was confirmed that 247 SEOUL ‘Cashmere Muffler’ sold at famous online shopping malls such as Musinsa, W Concept, and 29CM did not contain any cashmere ingredients.
247 SEOUL is a brand of Sunsei Co., Ltd. In recent years, word of mouth has steadily grown that he sells cashmere mufflers at reasonable prices in online shopping malls.
A polyester muffler mistakenly described as cashmere. (Photo = Yonhap News)
247 The fact that the SEOUL cashmere muffler product was revealed to be a fake product that does not contain any cashmere ingredients occurred when consumers who purchased the product reported the mixing ratio to the Korea Apparel Testing Institute (Katri) and FITI (FITI) last October. By entrusting the inspection.
As a result of Katri’s ingredient test, it was confirmed that the muffler contains 70.4% polyester and 29.6% rayon.
247 SEOUL said in the product information of major shopping malls like Musinsa that the fabric used in this product is 30% cashmere, 10% wool, and 60% rayon.
The ‘Premium Cashmere Muffler’, which was said to contain 60% cashmere, was found to have no cashmere at all.
In terms of the 12 color ‘Premium Cashmere Muffler’ and 6 color ‘Cashmere Muffler’ products in question, over 86,000 pieces were sold at Musinsa over the past year alone. Given that they were sold in the low 30,000 won and the low 20,000 won prices respectively, even if estimated conservatively, sales over the past year were around 2 billion won.
Fake cashmere mufflers have been sold at Musinsa for 7 years since 2017, but many of the products have been sold for the past 4 years. It has gained word of mouth as a cost-effective product and has tens of thousands of reviews so far, so the actual damage to consumers is expected to be greater.
As the controversy arose, Sunsae Co, Ltd posted an official apology on its website.
In a statement, the company explained, “We visited the Chinese manufacturing plant without any understanding of cashmere fabric and did not question its authenticity. If there was an intention to deceive consumers, we would not have marketed and sold it.
He added, “As a victim, I am considering filing a criminal complaint with advice from a law firm,” and added, “I will respectfully accept refund requests from existing users.”
An official from the Fair Trade Commission told Yonhap News, “A mail order seller (seller) who falsely records the mixing ratio is a prohibited act under the Electronic Commerce Act, and this is a matter that may lead to measures administrative measures such as fines, suspension of business, and corrective orders.” emphasized.
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