Beyond the Classic Red: Shin Ramyun Unveils Its Most Epic Transformation Yet
Nongshim Launches ‘Shin Ramyun Tumba’, a Viral SNS Hit
Nongshim has launched ‘Shin Ramyun Tumba’, a new product inspired by the popular ‘Shin Ramyun Toowoomba’ recipe that has been trending on social media. This move is part of the company’s efforts to transform its iconic ‘Shin Ramyun’ brand, synonymous with ‘red soup’ ramen.
Shin Ramyun on display at a large supermarket in an enlarged photo. [사진 = 연합뉴스]
“I tried making Shin Ramyun Toowoomba after seeing the recipe in the past, but it’s amazing that it has actually been released this time.” – Mr. A, an office worker in his 30s who enjoys cooking by referring to recipes posted on social networking services (SNS).
Until recently, fans of the recipe had to make it themselves, but now ‘Shin Ramyun Tumba Ramen Big Bowl Ramen’ is available for easy enjoyment. This launch is expected to further increase the popularity of K-ramen globally.
![Shin Ramyun Tumba Big Bowl Noodles Nongshim launched a new product, 'Shin Ramyun Tumba Big Bowl Noodles' on the 23rd, based on the 'Shin Ramyun Toowoomba' recipe that is popular on SNS. [사진 = 농심 제공]](https://wimg.mk.co.kr/news/cms/202409/28/news-p.v1.20240927.36ca0a6cd172413a8df93c66ed5a4063_P1.jpeg "Beyond the Classic Red: Shin Ramyun Unveils Its Most Epic Transformation Yet")
Enlarge photo Shin Ramyun Tumba Big Bowl Noodles New product ‘Shin Ramyun Tumba Big Bowl Noodles’ launched by Nongshim on the 23rd based on the ‘Shin Ramyun Toowoomba’ recipe that is popular on SNS. [사진 = 농심 제공]
According to the industry, Nongshim launched Shin Ramyun Tumba Big Bowl Ramen on the 23rd, borrowing the ‘Nasippi’ (my own recipe) concept, which involves adding milk, cheese, shrimp, and bacon to Shin Ramyun.
The Shin Ramyun Toowoomba recipe has been trending since 2016, with various recipes shared on social media platforms like YouTube. The unique spiciness of Shin Ramyun and the softness of cheese and milk have harmoniously combined, gaining popularity among consumers and becoming a representative modifier recipe.
Big data analysis company RSN reports that Shin Ramyun Toowoomba content continues to be popular, showing an average annual increase of 13% over the past three years.
In a consumer survey conducted by Nongshim last year, approximately 60% of respondents in their 10s and 20s said they had heard of Shin Ramyun Toowoomba or tried it themselves.
![Shin Ramyun Tom Yum and Shin Ramyun Fried Ramyun Tom Yum Cup Ramen will be sold at 7-Eleven, Thailand's No. 1 convenience store. [사진 = 농심]](https://wimg.mk.co.kr/news/cms/202409/28/news-p.v1.20240927.50cd89b3fcea4a4dafed208ee6c0136d_P1.jpeg "Beyond the Classic Red: Shin Ramyun Unveils Its Most Epic Transformation Yet")
Enlarge photo Shin Ramyun Tom Yum and Shin Ramyun Fried Noodle Tom Yum Cup Ramen will be sold at 7-Eleven, Thailand’s No. 1 convenience store. [사진 = 농심]
This is not the only transformation of Shin Ramyun. Shin Ramyun launched two types of ‘Shin Ramyun Tom Yum’ and ‘Shin Ramyun Fried Ramyun Tom Yum’ in Thailand as the first global collaboration product in November last year. These two products have exceeded 5 million units in cumulative sales in just 8 months of launch.
A Nongshim official said, “There was a need from consumers who wanted to simply enjoy Shin Ramyun Toowoomba, and since it is a product we are planning to launch globally, we are targeting overseas consumers.” He added, “There are no immediate plans, but we are also open to the possibility of discovering and commercializing Shin Ramyun recipes that are well-received on social media such as YouTube in the future.”