[이코노믹리뷰=박정훈 기자] Samsung Electronics and Apple, which compete fiercely every year for the world’s No. 1 smartphone market share, this time introduced new mid-range and affordable smartphones side by side, and another match-up was achieved.
In response to Apple’s release of the iPhone SE 3rd generation (hereinafter referred to as SE3) on the 9th, Samsung introduced the Galaxy A53/33 5G (hereinafter referred to as the A series) model on the 17th.
Both products have in common that they boast outstanding specifications that exceed the performance of the previous-generation flagship model despite the low factory price of 500,000 won to 600,000 won. Therefore, a lot of attention from IT enthusiasts around the world is focused on the comparison of the two products.
‘A series’ as it is with the rich configuration of the S22
The A series has almost inherited the direction of the flagship model Galaxy S22, which greatly strengthened the specifications compared to its predecessor with various camera functions.
The A53 has a 64-megapixel primary camera with OIS (Optical Image Stabilization) and a quad camera (12-megapixel ultra wide-angle (F2.2), 64-megapixel (OIS, F1.8), 5 million depth of field (F2.4), 500 10,000 macro (F2.4)) was applied to the rear, and a 32-megapixel front camera was applied. A33 includes a 48-megapixel main camera with OIS on the back Quad camera (8 million ultra wide (F2.2), 48 million (OIS, F1.8), 2 million depth of field (F2.4), 5 million macro ( F2.4)), it has a 13-megapixel camera on the front.
AI technology that recognizes various conditions of the environment in which pictures are taken is applied here, so you can take clear pictures even in low-light environments such as at night. ‘Night Mode’ automatically shoots up to 12 shots at a time and synthesizes them to minimize noise. Even when shooting video in low-light conditions, AI can automatically adjust the frame rate to get clearer results.
Practical features such as ‘Photo Remaster’ that corrects low-quality and old photos and ‘AI Eraser’ that can remove unnecessary objects taken together have been added, adding to the fun of taking photos or videos.
The A-series has other hardware configurations as well. It is equipped with a 6.5-inch (A53) screen with a maximum refresh rate of 120Hz and a 6.4-inch (A33) screen with a maximum refresh rate of 90Hz to realize a large and clear screen. Both models are equipped with Corning® Gorilla® Glass 5 in common to provide an IP67 rating for waterproofing and dustproofing, ensuring strong durability. In addition, the 5,000mAh large-capacity battery supports 25W super-fast charging. The retail price is 599,500 won.
Apple mania’s taste sniper ‘SE3’
Among iPhone enthusiasts, there are many people who miss the convenience of the ‘home button’, which was considered the symbol of the iPhone in pre-release models of the iPhone X series. The iPhone SE series is receiving a lot of love because it gives a classic feel by reviving the home button and upper and lower bezels with the iPhone 8 model ML form factor, while the functions are cost-effective to match the level of the flagship model.
First of all, SE3 is equipped with A15 Bionic AP, continuing the ‘4-core GPU’ configuration used in iPhone 13 and iPhone 13 mini, which are the latest models as of today. In addition, the same tempered glass used in the iPhone 13 series of the product was installed on the front and back to enhance durability.
The display and camera maintained the same specifications as the previous model (SE2). It is equipped with a 4.7-inch, 16:9 aspect ratio display with a resolution of 1,334 × 750, and a 7-megapixel front and 12-megapixel rear camera.
The A15 Bionic’s features enhance the camera’s performance compared to its predecessor. The A15 Bionic uses the Neural Engine to continuously apply the area and effect when taking pictures, Smart HDR 4 to take clear pictures regardless of the amount of light, and artificial intelligence to distinguish the subject from the background. A ‘Portrait Mode’ function that blurs the background has been implemented.
The battery capacity of the SE3 was not disclosed precisely. The industry interprets that the battery capacity was maintained at the same level as its predecessor due to the internal space limitation of the old form factor, but it was interpreted that the battery was used more efficiently by enhancing the performance of the AP. In response, Apple explained in an indirect way, “Compared to the previous version, the video viewing time has been increased by up to two hours.”
In the case of color, it is composed of three colors (Midnight, Starlight, PRODUCT RED) to give a difference to the black front fixing. The storage capacity for each color is provided in three configurations: 64GB, 128GB, and 256GB. The factory prices by capacity are 590,000 won, 660,000 won, and 800,000 won.
The evaluation is A series ‘predominant’, but…
The media’s evaluation of the two products that are categorically comparable is a little more positive for the A series. This is because the traces that emphasized the clear performance differentiation from the previous work are quite conspicuous. In the case of SE3, it is good to emphasize classicism, but it is pointed out as a disadvantage that almost the same specifications as the previous work are maintained except for the upgraded AP.
However, it is unclear whether the A-series can overwhelmingly outperform the SE3 just because the pre-launch evaluation is positive. This is because of the brand image that has been severely damaged recently.
Due to the controversy over the Galaxy S22’s forced application of GOS (Game Optimization Service) update, the current Galaxy series has been severely criticized by IT enthusiasts around the world, and its brand image has been severely damaged. In response, Samsung immediately issued a new update that allows users to set whether or not to apply GOS, but criticism has not subsided.
The global IT industry is paying attention to the dominance of the smartphone market that will move in the competition between the two products, which have clearly distinguished advantages and disadvantages in terms of functionality and brand image.
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