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Binnie’s Bubble: A Thin Female Story that Reflects the Dark Side of Capitalism

Title: “Apple TV+ Original Film ‘Beanie Bubble’: A Mixed Bag of Feminine Triumph and Missed Opportunities”

TV+) 오리지널 영화 u003c더 비니 버블u003e은 이 양가적인 생각을 들게 하는 영화다. "]]">true story and women. It has long been a staple of theater and OTT original films. The reason why so many films are made with these two materials is because they have the power to draw the attention of both audiences and subscribers in accordance with the changing trend of society. However, it is also a reality that a lot of fatigue builds up as the number of films that use both materials increases. In the future, the power to attract audiences may diminish. Apple TV + Original Movies <더 비니 버블>is a film that makes you think about this ambiguity.

One of the toys that gained enormous popularity in the 1990s is the ‘Binnie’ doll. Unlike previous stuffed toys, this soft, colorful and portable doll created a huge toy craze. All of this was accomplished (?) by the company’s CEO, Ty (Jack Galafianakis). He tried to compete in the market with a different stuffed toy, but he finally succeeded. I thought so. However, he realized that there was co-founder Robbie (Elizabeth Banks), who started the business together, Maya (Geraldine Biswarnathan), who showed her skills as an online marketer, and Sheila (Sarah Snook), who gave the an idea for her. to baby beanie until you know. As soon as the beanie bubble that captures the efforts of the undercover agents with a piece of tissue paper is extinguished, it is ruined in a bad way.

<더 비니 버블>The title ‘Beanie Bubble’ is a doll bust that arose in the 1990s when people flocked to collect beanie dolls, which quickly emerged as an investment value. (You can think of last year’s ‘Pokémon Bread’ craze.) Of course, as the title suggests, the bursting of the bubble is and remains an event that clearly demonstrated the contradiction of capitalist society. Consequently, it is a story of a failed business. But why was this story made into a film?

Adapted from ‘The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute’ by Jack Bissonette, this film focuses on showing the lies and lies of the American Dream and the hidden efforts of women behind it. Tying in the play is like the American dream. He moves forward in pursuit of dreams and ideals and earns huge profits, but soon the bubble bursts and he walks the path of hell.

Ty’s downfall was already predicted. He started drinking chocolate milk and acting like a selfish boy. His behavior of meeting people only for his own benefit and discarding them when he doesn’t need them is no different to a child who begs to buy a toy that he likes but gets tired of. quick and throws it. Especially when you look at the relationship between Shayla and her two daughters, who develop into lovers, you can see it straight away. His appearance, which only takes the ideas of children and does not form a deep relationship beyond that, shows this well. In addition, the hobby of this man who is only blinded by money is to get rid of wrinkles through plastic surgery! Even at the time when a beanie bubble is expected, Tai, who only cares about his external image, overlaps with Wall Street (or the United States) which went through the financial crisis of 2008.

<더 비니 버블>Main characters are the women around Thailand. I don’t know if it’s the quality of my ancestors, but the women who worked with Tai are the best of all. Robbie laid the foundation for the company, Maya worked hard to increase revenue through online marketing in the early days of the Internet, and Sheila and her two daughters were the early adopters of the Beanie Baby ideas. Even the oldest daughter gets involved in designing Beanie Baby dolls.

The important thing is that the background of the film is the 1980s and 90s. At this time when there is a stronger glass ceiling than now, the three women are stabbed in the back of the head by Ty. Robbie, who sought to promote British exports as a leader for overseas expansion, was immediately removed from the front line, and Maya, who maximized profits by introducing online marketing despite being a temporary worker, wanted an important position in the company, but as a result, she had to be satisfied with a small increase in her salary. Shayla even thought about marrying Ty, but later found out that her name was missing from her daughter’s doll design. In short, only Thailand, a capitalist society dominated by men, used the three women.

After that, the story goes as expected. All three women land uppercuts in a Tie. To be precise, he believes in his ability and dares to stand alone without relying on a tie. Ironically enough, Ty’s business is on the wane as important women say goodbye. On the contrary, these women write their own history.

It’s fun to meet the stories of women who have been under the surface of success until now. But the overall story is terrible. The history of Ty’s opposing women is loose, as the three characters, especially Robbie, are not meshed in the same era as Maya and Sheila. It feels more like a solo battle than an alliance. The director uses flashbacks appropriately to rhythmically show how he connected with Ty, what efforts he made for the company, and how he was stabbed in the back, but could not make up for his shortcomings . Films of a similar subject <밤쉘: 세상을 바꾼 폭탄선언>I think I should have saved more of the dramatization, such as adding a fictional character or event.

I believe that the story of women who did not know about the existence of itself that we did not know in the meantime should be drawn up consistently in accordance with the timeliness. However, it is unfortunate that it is created without a differentiating point by jumping on the trend. This is because women’s stories behind the absorbent curtain are relatable. For its hidden story to look more valuable, it seems that a lot of thought is needed. I hope women’s stories don’t become like ‘Beanie Bubble’.

PS: <더 비니 버블> An HBO max documentary that looked at this event earlier <비니 마니아>There is a work called If you get a chance, it would be nice to see this work together.

Rating: 2.5 / 5.0

One-line review: A thin female story that could easily become a ‘bubble’

(This review is re-edited content written in ‘Headlight’.)

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