Supplied by Bioderma.[이데일리 문다애 기자] On the 2nd, French dermocosmetics brand Bioderma announced that it has chosen emerging girl group “ILLIT” from Belif Lab, a Hive brand, as its role model.
Aillet debuted her first mini album, SUPER REAL ME, on March 25.
Bioderma borrowed Eyelet’s rookie image and selected her as a model to capture the hearts of the 1020 generation who are thinking about their “first” skincare.
Starting from the model selection, Bioderma will create an online and offline campaign aimed at the MZ generation, with the Hydrabio hydrating line as the main product. First, accordion photos and visual content featuring Aillet members will be released.
A Bioderma official said, “We expect a synergistic effect with Eyelet and will further establish ourselves as a brand loved by all age groups.”
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