BLACKPINK’s Jisoo Stars in Salomon’s First In The Open Campaign
- BLACKPINK member Jisoo has launched her first official global campaign for Salomon, titled “In The Open,” showcasing the brand’s Fall/Winter 2026 footwear collection.
- The “In The Open” campaign focuses on the intersection of urban life and the natural environment.
- Throughout the campaign, Jisoo models three key silhouettes from the FW26 lineup.
BLACKPINK member Jisoo has launched her first official global campaign for Salomon, titled “In The Open,” showcasing the brand’s Fall/Winter 2026 footwear collection. The campaign, which follows her appointment as a global brand ambassador in May, highlights the versatility of the French mountain sports brand’s designs across diverse South Korean landscapes.
A Visual Exploration of Seoul and the FW26 Collection
The “In The Open” campaign focuses on the intersection of urban life and the natural environment. Shot in various locations throughout Seoul, including parks, trails, and quiet city corners, the project aims to illustrate how the footwear performs in shifting conditions. According to Salomon, the visual narrative was crafted under the direction of creative director Heikki Salonen, who joined the brand in January. Salonen stated that the campaign was designed to capture winter across the different environments people experience daily. “That’s something Salomon has always excelled at, creating products that perform across changing conditions without compromising on design,” Salonen said. He noted that Seoul served as a meaningful canvas to ground the collection in settings that resonate with Jisoo’s personal lifestyle.
Footwear Models and Technical Specifications
Throughout the campaign, Jisoo models three key silhouettes from the FW26 lineup. The collection includes the XT-6 Protective, the XT-Whisper Gore-Tex, and the XT-4 OG Gore-Tex. Each model incorporates specialized features for all-weather performance.
- The XT-6 Protective utilizes a ripstop construction and textured TPU detailing, pushing the silhouette toward a more rugged aesthetic.
- The XT-Whisper Gore-Tex marks the first time the XT-Whisper model has been offered with Gore-Tex protection.
- The XT-4 OG Gore-Tex pairs the brand’s trail-running heritage with added Gore-Tex weatherproofing.
Jisoo’s Role and Brand Partnership
Jisoo’s partnership with Salomon represents a long-term collaboration intended to span various creative projects. Reflecting on the new campaign, Jisoo highlighted the functionality of the brand’s designs. I naturally prefer light and comfortable movement in my everyday life, so I feel that Salomon is a great fit for me because it provides comfort regardless of the weather or environment,
Jisoo said. I love how versatile Salomon footwear is, making it suitable for both everyday wear and outdoor activities.
Prior to her work with the French mountain sports brand, she maintained a partnership with Alo, where she served as the face of the spring 2024 collection and collaborated on the “Bloom Pink” version of the Sunset sneaker. Industry data from Launchmetrics indicated that the initial announcement of her Salomon ambassadorship in May generated $2.2 million in media impact value within the first week, while boosting the brand’s overall performance nearly sevenfold on the day of the reveal.
Global Release Details
The Salomon FW26 footwear collection featured in the “In The Open” campaign is scheduled for a global rollout. The capsule will be available to consumers on October 7 via the official Salomon website and through select retail partners.