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Nordland County Raises Over NOK 11.8‍ Million in NRK⁣ TV‍ Campaign for Atlas Alliance

Residents of ⁤Nordland County, Norway, demonstrated remarkable generosity on Sunday,​ participating in the annual NRK TV campaign and raising a ⁤total ​of NOK 11,898,225 for the atlas Alliance. The campaign aims to improve the lives of disabled ⁣people living in war and poverty, providing crucial support in‍ areas such as education, healthcare, and ⁤emergency aid.

About the Atlas Alliance

The Atlas Alliance is‌ a collaborative effort comprised of eight organizations dedicated ‌to supporting disabled ⁤people. The Alliance focuses⁢ on providing access to essential services‍ and opportunities,⁣ empowering individuals to live ⁤with dignity and independence. The funds‍ raised thru the​ NRK TV‍ campaign ​will be ‌allocated⁤ to a range of initiatives, including:

• Education: ​Providing school books in⁢ Braille, assistive technology, and inclusive learning ⁤environments.
• Healthcare: Funding⁣ access to rehabilitation services, ⁤prosthetics, and medical care.
• Emergency Aid: Delivering immediate assistance to‌ disabled individuals affected by​ conflict or natural​ disasters.
• Livelihood Support: Supporting vocational training and ⁤employment ‍opportunities.

The campaign’s ⁢goal⁢ is ​to⁢ positively impact the‍ lives of approximately 200,000 disabled ​people and ⁤their families across seven ⁢countries: ⁢Palestine, Ukraine, ⁤Ethiopia, Nepal,⁤ Tanzania, Uganda, and Zambia.

Volunteer‌ Turnout and Challenges⁢ in Salten

While⁢ the fundraising total is remarkable, Hanne Myrvang, County Action Leader for the TV campaign, noted a decrease in the number of “gun carriers” (door-to-door⁣ collectors)​ in the Salten region compared⁢ to‍ previous years. ⁢this presents a challenge for future campaigns, as personal⁤ outreach remains a significant component of fundraising efforts.

– ⁣There has been a huge commitment⁣ with gun carriers and volunteering, but unluckily there have not been enough gun carriers around.‌ We are not entirely sure of the ⁤reason for ​that, she says to Avisa ⁤Nordland.

Possible factors contributing to⁣ the lower turnout⁣ could include changing demographics, increased​ time‌ constraints