BoyleSports Named Title Sponsor for Manchester United vs Leeds United Croke Park Clash

BOYLE Sports has secured the title sponsorship for a pre-season football match between Manchester United and Leeds United at Croke Park, according to Sport Industry Group. The agreement grants the bookmaker naming rights for the fixture, which will be officially known as the BOYLE Sports Cup 2026.

The match serves as part of the 2026/27 season preparations for both English clubs. It marks the first time a football match has been staged at Croke Park in more than a decade, the report states.

Broadcasting and Branding for the BOYLE Sports Cup 2026

The fixture is being promoted by TEG Sport and Croke Park. According to the announcement, the match will be broadcast live on ITV in the United Kingdom and on Premier Sports in Ireland.

As the title sponsor, BOYLE Sports will have its branding integrated across official match assets, broadcast coverage, and in-stadium advertising. The company also plans to execute the partnership through in-stadium activities, giveaways, and supporter competitions.

BOYLE Sports Investment in English Football

This sponsorship follows a multi-year agreement where BOYLE Sports became the official betting partner for Leeds United in the UK and Ireland. The title sponsorship of the Croke Park fixture increases the bookmaker’s exposure with two of the most widely supported clubs in English football.

Liam McKee, Head of Sponsorship at BOYLE Sports, described the event as a moment the company wanted to be part of, citing the passionate supporters and the energy of the matchday experience.

As official betting partner of Leeds United, we’re delighted to be title sponsor of the BOYLE Sports Cup 2026, for what promises to be a brilliant occasion. This is exactly the kind of moment we want BOYLE Sports to be part of. Two big clubs, passionate supporters and a matchday experience that brings real energy to fans. Croke Park is an iconic venue, and we’re looking forward to playing our part in making the Manchester United v Leeds United, BOYLE Sports Cup 2026, a memorable fixture for supporters in Ireland and beyond.
Liam McKee, Head of Sponsorship at BOYLE Sports

The deal is part of a broader expansion of the bookmaker’s football marketing portfolio. According to Sport Industry Group, BOYLE Sports continues to invest in partnerships specifically linked to English football events and clubs across the UK and Ireland.