Chinese Animation: A Powerful Tool for Promoting⁢ Cultural Exchange

Recently, the 19th China Changchun Film Festival hosted a themed exchange event, “Chinese Animation, Chinese Stories, Chinese Communication,” in ⁤Changchun. ⁢The event, ‍hosted by Wanda Film, brought​ together experts to discuss the promotion of high-quality‌ development in Chinese animated films.

Yu Zhou, co-founder and president of Light Chaser Animation,​ emphasized the importance​ of original stories based on traditional Chinese culture in spreading Chinese culture. He noted that many excellent ⁢animated films​ in recent years have been‍ based ⁤on mythology and traditional cultural ​themes, such as the ⁤”Investiture of the Gods” series and‌ the “White ​Snake Trilogy.” Zhang Yu, general manager of China Film Technology (Beijing) Co., ‌Ltd., added ‍that combining ancient mythology themes with advanced production technology and modern⁤ values has created an efficient channel for audiences to communicate ⁢ancient and modern cultures from an aesthetic perspective.

Dong Lingyi, general manager of Xiaozhuo Film, highlighted​ the role of marketing methods and channels, as well as the screening experience, in telling⁣ Chinese stories well and helping to​ spread Chinese culture. In recent years, the Chinese film ⁢market has developed​ steadily, with domestic animated ⁢films showing strong ⁢momentum. Representative works, such as “Nezha: The Devil Child‍ Comes into the⁤ World,” have broken⁢ box office ⁤records, achieving a box office of 5.035 billion yuan ​in 2019. The audience ⁣of animated films has also achieved globalization, covering all age​ groups and allowing ⁢Chinese and global movie fans to‌ experience the unique charm of Chinese culture.