2nd Taishan Animation ⁤Festival ⁢2024: A Cultural and Tourism Consumption Scene

The 2nd Taishan Animation Festival 2024 ⁣was recently ‍held in Taishan District, Tai’an City, Shandong Province. The event included brand exhibitions, intangible ‌cultural heritage performances, cultural and creative exhibitions, interactive experiences, animation‌ performances, etc., attracting a total of about 549,600 tourists and ⁤animation enthusiasts, and boosting local consumption by more than 22.7 million yuan.

This⁢ animation festival⁣ is supported by Tai’an Municipal Bureau of Culture and Tourism⁣ and⁣ Tai’an Taishan District People’s Government,‌ and hosted by China Animation Group Co., ‍Ltd. It uses festivals to promote consumption and create a ⁣new “animation‌ +” cultural and ‍tourism consumption scene. It has carried ⁣out seven major sections and more than 40 activities, including an⁣ immersive digital cultural center, an excellent animation⁣ and game brand exhibition, Taishan District Cultural Tourism and Cultural Creative​ Achievement‌ Exhibition, “The Republic Will Not Forget”‍ Comic Art Tour, a two-dimensional city carnival, an animation parade and “Chinese‍ Animation Talks about Taishan” Animation ‌Promotion Salon for Urban Development.

The animation IP images “Taishan Boy” and⁣ “Taishan Dani” use Taishan culture ‌as a carrier, integrate the spiritual connotation of “Taishan Stone”, and interact enthusiastically⁢ with the audience during the event; the first ​VR immersive experience of “Classic of Mountains and Seas” in China⁤ allows tourists to embark on a ⁣fantastic mythological journey in the digital world; the “Republic Will Not Forget” comic art tour, through on-site borrowing, digital⁢ experience, lecture exchanges, evokes readers’ childhood memories; Taishan Metal ⁣Weaving Art, Encountering Stones,‌ Yizhi Cultural and​ Creative and other cultural and creative ⁤products, ​integrate intangible cultural heritage with games and animation themes. The 2024 “Happy ⁣Spring Festival” mascot ⁢”Auspicious ‌Dragon” organized and designed and developed by the Ministry of⁣ Culture and Tourism also appeared at the China⁢ Animation Group booth, attracting many tourists to stop and check in.

Shi Ziwen, Secretary of the ⁢Party​ Committee and Chairman of China ⁣Animation ‍Group, said that this year’s ⁣Taishan Animation Festival⁤ adheres to the right principles and innovates, striving to present the three characteristics of “integration of culture and tourism, animation benchmark; innovative applications, digital empowerment; ⁤national festival, cultural feast.”

Feng Nengbin, deputy mayor of Tai’an, believes⁢ that the deep integration of the long-standing ‌and profound Mount Tai culture with the fashionable and ‍trendy animation culture can⁤ further enhance the influence and dissemination of Mount Tai culture and build ‍Tai’an into a leading place for animation culture and ‌a new highland for the development of animation ⁣and cultural and creative industries.

Zhou⁤ Pengfei, deputy secretary of the Taishan District Committee and district mayor, said that Taishan District will continue ⁣to take this as an opportunity to continuously utilize ​its rich resources and promote the development of animation-enabled cultural tourism and surrounding industries.