British Cycling Extends Lazer and Shimano Partnerships to 2030

British Cycling has extended its partnerships with Lazer and Shimano through 2030, securing 16 years of collaboration with the two brands as official suppliers to the Great Britain Cycling Team. The deal, announced by the national governing body, ensures continued support for elite, Paralympic, and grassroots riders through on-bike products and equipment optimization.

Lazer, the official helmet supplier since 2014, and Shimano, the groupset supplier for over a decade, will now expand their roles to include grassroots cycling initiatives across the UK. According to British Cycling, the extension reflects a shared commitment to performance excellence, with both brands having provided equipment for major competitions and milestones since 2014.

Stephen Park, Performance Director for the Great Britain Cycling Team, emphasized the alignment in values and vision that underpins the partnerships. “Long-standing partnerships like ours with Lazer and Shimano don’t just happen by chance,” Park said. “They are based on an alignment in values, respect, and commitment to a joint vision—to be the best in the world.”

The deal marks a significant milestone for British Cycling, which has seen recent success in major competitions, including the Tokyo 2020 Olympics and the Paris 2024 Paralympics. Both brands have been integral to the team’s equipment strategy, supporting riders in road and Paralympic disciplines. The extension ensures continuity as the team prepares for future events, including the Los Angeles 2028 Olympics.

Shimano’s role as the official groupset supplier includes optimizing equipment for Paralympic road riders, a key area of focus for British Cycling’s Paralympic program. Lazer’s helmets, meanwhile, have been used by elite and grassroots cyclists alike, reinforcing the brand’s position as a leader in cycling safety and performance.

The partnership extension also underscores British Cycling’s commitment to grassroots development, with both brands set to support cycling initiatives beyond the elite level. This aligns with the organization’s broader strategy to grow cycling participation across the UK, from local clubs to national competitions.

While the deal does not include new financial terms, the 16-year partnership—nearly double the original four-year contracts—highlights the trust and collaboration between British Cycling and its industry partners. The extension follows a period of strong performance for the team, including podium finishes in recent World Championships and Olympic Games.

British Cycling’s decision to extend the partnerships with Lazer and Shimano reflects a strategic focus on consistency and innovation in equipment support. As the team continues to target success in future competitions, the extended collaboration ensures riders have access to the latest technology and performance-enhancing gear.

The deal also comes as British Cycling prepares for the 2028 Los Angeles Olympics, where the team will aim to build on its recent achievements. With both brands committed to supporting the team through 2030, the partnership extension provides a stable foundation for future success.

For grassroots cyclists, the extension means continued access to high-quality equipment through British Cycling’s programs, further bridging the gap between elite and amateur cycling. The partnership’s longevity signals a shared investment in the sport’s future, from the track to the local club level.

British Cycling’s decision to extend its partnerships with Lazer and Shimano through 2030 ensures continuity in equipment support for elite, Paralympic, and grassroots riders. The deal reflects a shared commitment to performance excellence and grassroots development, with both brands playing key roles in the team’s success.

According to British Cycling, the extension builds on a decade of collaboration, with Lazer and Shimano providing helmets and groupsets for major competitions and milestones. The partnership’s longevity underscores the alignment in values and vision between the brands and the national governing body.

Stephen Park, Performance Director for the Great Britain Cycling Team, highlighted the importance of these partnerships in achieving the team’s goals. “Our partnership with Lazer and Shimano has been a huge part of the team’s success over recent years,” Park stated. “They have been there with us at all major competitions and milestones since 2014, and we look forward to continuing this trajectory through to LA and beyond.”

The deal also includes support for grassroots cycling initiatives, ensuring that the benefits of the partnership extend beyond elite athletes. This aligns with British Cycling’s broader strategy to grow cycling participation across the UK, from local clubs to national competitions.

With the extension in place, British Cycling and its partners are set to support riders through the 2028 Los Angeles Olympics and beyond. The deal ensures that the team has access to the latest equipment and technology, while also reinforcing the sport’s commitment to development at all levels.

For readers seeking clarity on the partnership’s scope, British Cycling confirms that both brands will continue their roles as official suppliers, with no changes to their existing responsibilities. The extension does not introduce new sponsors but solidifies the existing relationships through 2030.

The decision to extend the partnerships with Lazer and Shimano reflects British Cycling’s strategic focus on consistency and innovation in equipment support. As the team prepares for future competitions, the extended collaboration provides a stable foundation for continued success.

For grassroots cyclists, the extension means ongoing access to high-quality equipment through British Cycling’s programs, further bridging the gap between elite and amateur cycling. The partnership’s longevity signals a shared investment in the sport’s future, from the track to the local club level.

British Cycling’s announcement of the extended partnerships with Lazer and Shimano through 2030 marks a significant development in the sport’s equipment strategy. The deal ensures continuity in support for elite, Paralympic, and grassroots riders, with both brands playing key roles in the team’s success.

According to British Cycling, the extension builds on a decade of collaboration, with Lazer and Shimano providing helmets and groupsets for major competitions and milestones. The partnership’s longevity underscores the alignment in values and vision between the brands and the national governing body.

Stephen Park, Performance Director for the Great Britain Cycling Team, emphasized the importance of these partnerships in achieving the team’s goals. “Our partnership with Lazer and Shimano has been a huge part of the team’s success over recent years,” Park stated. “They have been there with us at all major competitions and milestones since 2014, and we look forward to continuing this trajectory through to LA and beyond.”

The deal also includes support for grassroots cycling initiatives, ensuring that the benefits of the partnership extend beyond elite athletes. This aligns with British Cycling’s broader strategy to grow cycling participation across the UK, from local clubs to national competitions.

With the extension in place, British Cycling and its partners are set to support riders through the 2028 Los Angeles Olympics and beyond. The deal ensures that the team has access to the latest equipment and technology, while also reinforcing the sport’s commitment to development at all levels.

For readers seeking clarity on the partnership’s scope, British Cycling confirms that both brands will continue their roles as official suppliers, with no changes to their existing responsibilities. The extension does not introduce new sponsors but solidifies the existing relationships through 2030.

The decision to extend the partnerships with Lazer and Shimano reflects British Cycling’s strategic focus on consistency and innovation in equipment support. As the team prepares for future competitions, the extended collaboration provides a stable foundation for continued success.