BTS Jimin’s Shirt Outbids Lionel Messi in World Cup 2026 Charity Auction

A shirt worn by BTS member Jimin during the 2026 World Cup halftime performance has reached a bid of $14,000 in a FIFA charity auction, surpassing the current bid for a shirt worn by Lionel Messi. According to reporting from Infobae and Vanity Fair España, the K-pop star’s apparel is currently leading the auction of items featured by stars during the tournament’s final stages.

The auction features clothing and memorabilia used during the 2026 World Cup festivities.

Jimin BTS Auction Bid Details

The specific item attracting the highest interest is the shirt Jimin wore during the halftime show. Infobae reports that the current high bid stands at $14,000. This figure places the K-pop artist ahead of Messi in the bidding rankings for the charity event.

TV Azteca reports that the auction allows the public to purchase various pieces of clothing used by BTS during their halftime performance. The event is being managed as a charitable effort by FIFA, directing funds toward philanthropic causes.

Comparison of Bids: Jimin vs. Lionel Messi

The auction has created a direct financial comparison between one of the most successful athletes in history and a global pop culture icon. While Messi’s presence at the 2026 World Cup remains a central draw for the tournament, the bidding data indicates a higher immediate valuation for the K-pop memorabilia.

Vanity Fair España notes that as the tournament nears its conclusion, the K-pop influence is currently outstripping the bids for Messi’s gear. The $14,000 mark for Jimin’s shirt serves as the current benchmark for the collection of star-worn items.

Context of the 2026 World Cup Halftime Performance

The inclusion of BTS in the World Cup’s halftime programming represents a crossover between global sports and the music industry. The clothing used during this specific performance has become the primary focus of the FIFA charity auction.

By auctioning these pieces, FIFA is leveraging the celebrity of both the athletic and musical performers to maximize charitable contributions.