BYD Introduces Luxury DENZA Model in Thailand to Expand Southeast Asian Presence

Chinese car⁤ manufacturer ⁢BYD has⁤ officially launched its luxury model DENZA in Thailand, marking a significant⁣ expansion of its presence in​ one of Southeast⁢ Asia’s most⁣ promising markets.

Liu Xueliang, General ⁣Manager of BYD’s Asia Pacific car sales department, highlighted the company’s success​ in Thailand, with 56,000 ⁤electric⁣ cars sold to date. The introduction of DENZA is a strategic move for‌ BYD, following the opening of its factory in the ‌country earlier this year.

“Thailand ‍is the center of the automotive industry in Southeast Asia, with a developed luxury car market. We believe that‌ the ‍DENZA brand, which combines luxury and sustainable technology, ​will‌ resonate with Thai consumers,” said Liu​ during the launch.

BYD’s electric cars⁢ are currently sold in ⁣88 countries‌ worldwide, with production centers in Brazil, Hungary, Uzbekistan, and other​ countries, ‍in ⁣addition to ⁣Thailand.