Camp Social: Branded Weekend Getaways for Adults SEO
From Hamptons Hustle to Lakeside Chill: How One founder built a Community Around authentic Summer Fun
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Liv Schreiber, 28, was a recent college graduate navigating the New York City grind, building businesses and a growing social media presence, when she noticed a pervasive trend: content saturated with aspirational lifestyles centered around “keeping up with the Joneses” and picture-perfect summers. “I was like, You know, I really just wish I could jump in the lake and wear no makeup and go back to sleepaway camp,” Schreiber tells Entrepreneur.
That simple desire sparked an idea that would blossom into camp Social, a community designed to offer a refreshing alternative to the curated, often unattainable, summer experiences dominating social media. Schreiber, already a seasoned entrepreneur, was uniquely positioned to bring this vision to life.
Schreiber’s journey to Camp Social wasn’t a leap into the unknown.In 2019, she launched Brand Caffeine, a digital marketing agency. This venture provided her with invaluable experience in brand building, content creation, and understanding the digital landscape – skills that would prove crucial in her later endeavors.
Building on this foundation, in 2022, she founded Hot and Social, a social community focused on facilitating real-world connections. Hot and Social hosts meet-up events for people in their 20s and 30s, providing a space for genuine friendships to form. This experience highlighted a clear need for authentic connection, especially among young adults feeling the pressure of social media perfection.
Camp Social isn’t about luxury yachts or exclusive parties. It’s about embracing simplicity, fostering genuine connections, and rediscovering the joy of classic summer activities. Schreiber recognized a gap in the market for experiences that prioritized authenticity over aesthetics.
“I wanted to create a space where people could just be themselves, without the pressure of performing for Instagram,” she explains. “We’re talking campfires,lake swims,board games,and conversations that go beyond surface level.”
The concept resonated instantly. Camp Social’s first event, a weekend retreat in upstate New York, sold out quickly. Attendees, largely drawn from Hot and Social’s existing community, were eager for an escape from the digital world and a chance to connect with like-minded individuals.
Building a Community, Not just a Business
Schreiber’s approach to Camp Social is distinctly community-focused. She emphasizes creating a safe and inclusive habitat where vulnerability and authenticity are celebrated. This isn’t just about organizing events; it’s about cultivating a sense of belonging.
“We intentionally keep our events relatively small to foster deeper connections,” she says.”We want people to leave feeling like they’ve made genuine friends, not just collected new contacts.”
This commitment to community building extends to Camp Social’s online presence. Schreiber and her team actively engage with their followers on social media, encouraging open dialog and creating a space for members to share their experiences.
Scaling Authenticity: Challenges and Future Plans
Scaling a business built on authenticity presents unique challenges. Maintaining the intimate, community-focused feel of Camp Social as it grows requires careful planning and a steadfast commitment to it’s core values.”We’re very mindful of not losing what makes Camp Social special,” schreiber admits. “We’re exploring different event formats and locations, but we’re always prioritizing quality over quantity.”
Looking ahead,Schreiber envisions expanding Camp Social’s offerings to include more frequent events,weekend retreats in different locations,and potentially even a Camp Social membership program. The ultimate goal is to create a year-round