Campaign Brief Asia: Sweet Spot Strategy
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Hong Kong’s Creativity Conundrum: Beyond Awards, Does the Work resonate?
Hong Kong – the Marketing Society recently hosted a panel discussion at JLL’s creative space, diving into a question that’s been buzzing around the industry: “Do awards matter?” While the debate offered diverse perspectives, from those focused on business to those championing awards for morale, the real issue lies deeper: Does creativity matter, adn how can we elevate it in the work that surrounds us every day?
The panel, moderated by Andreas Kasser (CEO, DDB Hong Kong) and featuring John Koay (Regional Creative Director, Edelman), Jocelyn Tse (Independent Strategist), and Ivy Cheung (CMO, Chubb Life Hong Kong), sparked a