Carrier Air Conditioning (CEO Kang Sung-hee), a company specializing in air solutions, unveiled the slogan ‘Change Me, Change Air’ to commemorate the 120th anniversary of the invention of the world’s first air conditioner and announced that it would launch a ‘Change’ brand campaign.
The change campaign was planned to improve the changing image of a carrier in commemoration of the 120th anniversary of the invention of the world’s first air conditioner. The ‘Change Me, Change Air’ brand film, released on the 31st as the start of the campaign, contains the story of ‘change and innovation’, the core values of the carrier.
It is a plan to convey the brand value and broaden sympathy with consumers through the message that ‘I can change the airflow of the world to my center by starting with my minor changes’. Carrier’s brand film can be checked on its YouTube and Instagram, and if you leave a review along with ‘A Commitment for Change’, a gift event to commemorate the Carrier’s 120th anniversary will be held through a lottery.
The Carrier ‘Change’ pop-up store was planned as a theater concept based on the story that the hot summer of the 1920s, New York’s vacation spot was a theater equipped with an air conditioner. The ‘2022 18-speed customized air conditioner, color edition’, which applies Carrier’s unique aerodynamic solution, which has been concentrated for 120 years, will be offered at a special price only to pop-up store visitors.
This product is the first in Korea to apply a humidification module to the air conditioner and implement health care functions such as indoor air quality management and humidification along with the basic cooling and heating system, so that it can be used regardless of the season. It is characterized by widening the width of
This pop-up store will be operated from June 1 to July 31 on the 1st floor of ‘Seongsunaknak’ in Seongsu-dong, Seoul, and its operating hours are 11 a.m. to 7 p.m. on weekdays and 12 noon to 20:00 on weekends.
An official from Carrier Air Conditioning said, “Through future activities, including this pop-up store, we will support more MZ generations to experience change and create a new wind.”
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