CCI du Gers Honors Four Local Merchants at Commerce Trophies

Flore Casonato, an entrepreneur based in L’Isle-Jourdain, has been named a winner of the 2026 Trophées du Commerce (Commerce Awards). The awards are organized by the Chamber of Commerce and Industry (CCI) of the Gers department to recognize local business owners who contribute to the economic vitality and diversity of the region.

The CCI du Gers utilizes these awards to distinguish merchants and entrepreneurs who demonstrate commitment, creativity, and professional expertise in their respective fields. The selection process focuses on innovation, the ability to adapt to evolving consumer behaviors, and a commitment to sustainable development.

Context of the Trophées du Commerce

The recognition of Flore Casonato follows the established framework of the Trophées du Commerce in the Gers department. In the previous cycle, the 2025 awards celebrated four distinct businesses that exemplified excellence and innovation in local commerce.

The 2025 laureates included a diverse range of business models, highlighting the CCI’s focus on hybrid and sustainable commerce. These winners included:

• L’Atelier Fleuriste et Fromagerie artisanale in Mirande, led by Pauline Fatela, which received the Coup de Coeur du Jury (Jury’s Favorite) for its unique combination of floral art and local artisanal cheeses.
• La Méridienne bookstore in Fleurance, managed by Julie Tétue, which won the award for Développement Durable et Qualité (Sustainable Development and Quality) due to its eco-responsible approach and focus on short supply chains.
• Jamais sans TaBOO in Auch, led by Barbara Bourneau, which earned the Entrepreneuriat et Innovation (Entrepreneurship and Innovation) prize for developing an innovative menstrual heating pad.
• Le Café culturel L’Ours Brun in L’Isle-Jourdain, operated by Véronique and Xavier Roque, which received the Qualité (Quality) award for its hybrid model combining a cultural café, coworking space, and restaurant.

Pathway to Regional and National Recognition

Winning the departmental award serves as a primary step toward broader recognition. Based on the structure of the competition, departmental winners are selected to represent the Gers region at a regional selection process. Following the regional phase, the top performers are eligible to compete at a national level in Paris.

The program is designed to provide local entrepreneurs with visibility and to highlight those who actively dynamize the territory through their professional activities. By rewarding these businesses, the CCI du Gers aims to support the economic fabric of the department and encourage the modernization of proximity commerce.