Pay attention to grassroots sports
Original title: “Village Boundary Cup” and “BA Village” are held in many places in Jiangsu and Zhejiang (title quote)
Rural competitions are down-to-earth and popular (theme)
core reading
This year’s Central Government Document No. 1 proposed to promote the healthy development of mass cultural and sports activities such as “BA village”, village super, and village nights.
Today, rural competitions in different regions are flourishing and have become an important IP promoting the general regeneration of rural areas. Recently, our reporter visited the “Village Boundary Cup” in Peixian County, Jiangsu Province and the “BA Village” in Zhuji, Zhejiang Province to explore the secrets of success in rural competitions.
It’s a good time for fitness, and country competitions are held in various places. With games hosted around them, players around them, and enthusiastic audiences, more and more rural events are held with features and signage, bringing richer cultural and sporting enjoyment to the masses and adding new features to an overall revitalization kinetic energy of rural areas.
Recently, reporters visited the “Village Boundary Cup” in Peixian County, Jiangsu Province and the “BA Village” in Zhuji, Zhejiang Province to experience the charm of rural competitions that are “rural, down-to-earth and steamy” .
Take an active part and feel happy
“Everyone can find a role in the game”
A mobile phone and a chair form a simple event “broadcast system”. In the second Zhuji “Ba Village”, commentary has become a popular profession. Huang Weifei, a villager in Huangshan Town, started broadcasting local basketball games live three years ago. With the start of “BA Village”, he is busy and fulfilling every day.
Zhuji “BA Village” this year has attracted registrations of 311 village-level teams across the city The participating players are all residents of the village or community season.
As the event progresses, the popularity of Huang Weifei’s live broadcast room continues to rise. After a live broadcast, the average number of viewers ranges from 70,000 to 100,000.
Why is “BA Village” so popular? Yang Binbin, deputy secretary general of the event organizing committee, believes that basketball started early in the local area and has a deep mass base. “BA village” can only have such a big market if people love it from the bottom of their hearts. “Whether it’s fans, coaches, team leaders, referees or other staff, everyone can find their own role in the game.”
Zhuji people have a long-standing love for basketball. According to the “Zhuji County Chronicle”, before 1911, new style schools in Zhuji had basketball classes. After reform and opening, the construction of local basketball courts accelerated There are currently 2,251 basketball courts, and almost every village has its own basketball team and basketball court.
In Peixian County, Jiangsu Province, the most popular sport is football. Farmers’ football game “Village Boundary Cup” originates from Qibao Village and Babao Village, Lulou Town, Pei County, is famous far and wide. Mazars, water cups and hats have become equipment for many villagers to watch games, and they often watch several games at a time. During this year’s Spring Festival, 46 teams from Jiangsu Province and neighboring provinces competed in 23 games with more than 1,000 athletes from the first to the seventh day of the Lunar New Year, attracting tens of thousands of spectators every day, and the atmosphere was very lively.
As early as the 1950s, the villagers of Peixian County spontaneously held football matches. The villagers wrapped strips of cloth into balls and burned incense to keep time. “During the holidays, when relatives come home, we always invite them to the stadium to watch a game,” said Li Juhai, president of the Qibabao Village Football Association. Villager Ma Yunqiang is 58 years old In the 1980s, he and many villagers often trained and competed on the wheat field. “The conditions were limited then, but everyone was still pooling their money to buy a uniform shirt.” Ma Yunqiang took old pictures and remembered the past vividly. Today, the football atmosphere in the village is getting stronger.
Improve the competition and improve the experience
“Strive to find a balance between professionalism and the popularity of the event”
Steel basins hang from the goal beams, and chickens and ducks are scattered outside the pillars. As the midfield whistle sounded, many spectators quickly came to the goal and lined up, waiting to take part in the “Shooting Fun” activity. Kick the steel basin and you can choose poultry to take home. “Fun Shot” is a reserved event during the “Village World Cup” halftime break and the audience loves it very much.
How to improve and enrich the experience of the event? The organizers of the village competition put a lot of thought into it. Among them, building infrastructure is a key part. In 2019, with the help of governments and sports departments at all levels, Qibao Village and Babao Village used a piece of land abandoned in the village to build a standard football field Since then, the villagers have a regular competition venue, and ball games -foot on the field has also started.
Li Juhai said that in terms of competition rules, the “Village Boundary Cup” also adapted measures to local conditions and introduced many unique customs. According to the physical characteristics of the villagers, the society reasonably adjusts specific rules such as players going in and out of the field and half time breaks. “We strive to find a balance between professionalism and the popularity of the event.”
The professional level of coaches and referees also plays a key role in the match experience. Qian Shiguang, general secretary of Zhuji Basketball Association, said that the association has been promoting team building of local coaches and referees in recent years. Currently, there are more than 70 referees registered with the Zhuji Basketball Association, and the number of participants in the referee training courses held each year is also increasing.
Creating an event culture is gaining more and more attention. At the entrance to the “Village Boundary Cup” stadium, the carefully designed sign attracted many spectators to “check in”. In Zhuji, the theme song “BA Village” is very popular. “Ba village, smash and throw Ka (which means active ball play)!”
Promote development and make rural practices more authentic
“The team has gained momentum and the villagers have strengthened their feelings.”
Relying on a stand in the football field of Qibabao Village, villager Zhang Wenqian’s family life becomes more and more prosperous. He introduced that this stall is allocated by the government and the annual rent is 1,000 yuan. On game days, the stall can earn thousands of yuan a day, and even more during the Spring Festival. The “Village Boundary Cup” has increased the income of villagers On every game day, not only the food stalls and restaurants around the stadium do a booming business, but there will be online and offline sales of Pei County’s specialty delicacies and agricultural products also increase. accordingly.
Zhang Haixiao, secretary of the Lulou Town Party Committee, said that the “Village Boundary Cup” has become popular and brought new development opportunities to the local area. Nowadays, spectator seats and spotlights have been added to the stadium, and the surrounding commercial forms are constantly improving, with commercial streets and B&Bs being built one after the other. In addition, roads are being renovated, live broadcasting equipment is equipped, and parking lots can be built for more than 1,000 vehicles … more changes are happening. “We are trying every way to keep this hard traffic and convert it into real income for ordinary people,” said Zhang Haixiao.
The commercial value of “BA Village” and “Village Boundary Cup” has also been increasingly recognised. When entering the competition venue, you can see all kinds of sponsored ads. Yang Binbin said that the competition for the naming rights of Zhuji’s “BA Village” this year is very fierce, and ticket sales for key games are also very tight. He submitted that the income will be used to carry out daily operations, and the balance will be given to charity. “Last year, Yingdian Street Town’s ‘BA Village’ champion Damawu Village Basketball Team donated all 30,000 yuan in prize money for village-level care funds, charity canteens and other public welfare undertakings,” said Yang Binbin.
Zhan Xiaochun, deputy director of Zhuji Municipal Education and Sports Bureau, said that “BA Village” not only helps the national fitness to be better achieved, but also promotes the construction of rural civilization. There was one detail that really impressed Huang Weifei: a villager in Kaihua Village, Chenzhai Town, who usually runs transportation. Every time the “BA Village” started and wherever the Chenzhai Town basketball team played, he would use the bus to transport the villagers there for free. “Although Chenzhai Town is not big, everyone worked together, the team gained momentum, and the villagers strengthened their feelings,” said Huang Weifei. (Reporter Wang Liang)
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