CEO Cuts $500K Product: Founder Lessons
- Jeff Byers, CEO and co-founder of Momentous, a supplement company, is taking a stand for integrity in an industry frequently enough criticized for hype and misleading claims.
- Byers explained that a quarterly review of the research behind Fadogia revealed it no longer met Momentous' stringent standards.The company, rapidly gaining traction among elite athletes and military...
- The company also launched "The Women's Three™️," a line focusing on women's physiology, spearheaded by Erica wood, Momentous' co-founder and president, and Dr.
Jeff Byers, CEO of Momentous, prioritizes integrity, demonstrating heroic leadership in the supplement industry by removing a $500K/month product. His pivotal role at Momentous led science too always take center stage, even when it meant sacrificing short-term profits. Discover how his commitment to quality, backed by research, sets Momentous apart in a crowded market. This bold move impacts the company’s future. Read about this leadership role in our report for News Directory 3. learn what strategies he’ll deploy next.Discover what’s next…
Momentous CEO Prioritizes Integrity Over Profit in Supplement Industry
updated June 15, 2025
Jeff Byers, CEO and co-founder of Momentous, a supplement company, is taking a stand for integrity in an industry frequently enough criticized for hype and misleading claims. Byers, a former NFL player, recently made the bold decision to pull Fadogia, a male hormone support supplement, from the market despite it generating $500,000 in monthly revenue.This move highlights the company’s commitment to scientific validity over short-term profits and underscores the importance of leadership role in maintaining brand trust.
Byers explained that a quarterly review of the research behind Fadogia revealed it no longer met Momentous’ stringent standards.The company, rapidly gaining traction among elite athletes and military professionals, emphasizes foundational products like creatine, protein, and omegas, backed by solid research. This focus on quality over quantity distinguishes Momentous in a crowded market.
The company also launched “The Women’s Three™️,” a line focusing on women’s physiology, spearheaded by Erica wood, Momentous’ co-founder and president, and Dr. Stacy sims. Byers stresses that supplements are supplemental, with health being behavioral first. He advocates for building better habits around nutrition, sleep, and recovery, supported by the right tools.
“When we looked at the body of research during our quarterly review, it just didn’t meet our standard anymore,” Jeff said. “We’re not in this to chase every trend. we’re hear to build trust and offer only what’s scientifically sound.”
Byers acknowledges past setbacks, including a challenging merger that required rebuilding the company culture. He learned the importance of setting a clear vision to avoid confusion. today, momentous aims to be the most trusted performance supplement company, a goal driven by transparency, humility, and a relentless focus on its mission. This approach to the supplement industry and the leadership role he plays sets Momentous apart.
What’s next
Momentous plans to continue innovating responsibly, partnering with experts like Dr. andrew Huberman and Dr. Andy Galpin, while maintaining rigorous testing standards. The company remains committed to building a lasting brand rooted in trust and science.